# Reality-Bending Photography Lucia Scerankova Uses Wits Not Digital Manipulation to Create Scenes By Meghan Young | Published 2013-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lucia-scerankova References: [beautifuldecay](http://beautifuldecay.com/2013/04/26/lucia-scerankovas-subtle-reality-shifts/) & [luciascerankova](http://www.luciascerankova.com/) People could easily dismiss the mind-boggling photographic work of Lucia Scerankova, a photographer born in Kosice, Slovak Republic, and living in both Prague and London, to Photoshop, but that would be a huge oversight. Instead of relying on [digital manipulations](https://www.trendhunter.com/trends/dove-reimagine-beauty), Lucia Scerankova tapped her own wit and resourcefulness to create the [surreal images](https://www.trendhunter.com/trends/optical-flow) in her impressive portfolio. Whether it is making fabric look like marble or a drip of coffee seem like it is frozen in time, Lucia Scerankova has a gift for imagination, creativity and, most importantly, execution. She writes, "I am interested in active physical approach to photography[....] [Illusion, fiction and myth](https://www.trendhunter.com/trends/ripples-collection) are the themes which are attractive for me in my practice. I deal with the relationship to perceived, experienced and imagined reality." ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Active Physical Approach to Photography:** Lucia Scerankova's use of a physical approach to photography opens up opportunities for creating unique and imaginative visuals without relying on digital manipulation. - **Illusion, Fiction, and Myth:** Scerankova's exploration of these themes in her photography presents opportunities for storytelling and creating immersive experiences in various industries. - **Perceived, Experienced, and Imagined Reality:** Scerankova's focus on the interplay between reality and imagination can lead to disruptive innovation in industries such as advertising and entertainment. ### Who This Affects Most - **Photography:** Lucia Scerankova's unconventional approach to photography challenges traditional techniques and opens up possibilities for unique visual storytelling. - **Advertising:** Scerankova's surreal images can inspire advertising campaigns that captivate audiences and blur the lines between perception and reality. - **Entertainment:** The use of illusion and imagination in Scerankova's photography can be translated into immersive experiences in entertainment, such as virtual reality games and interactive performances. ## Related on Trend Hunter - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md)