# Religious Mascot Official Merchandise The Catholic Church Presents New Merchandise Starring Luce By Amy Duong | Published 2024-12-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/luce References: [jubileeofficialstore](https://jubileeofficialstore.com/en)  The [Catholic Church](https://www.trendhunter.com/trends/spiked-holy-water-seltzer) is breaching into the realm of pop culture with its new mascot Luce. It is an anime-inspired character whose name translates to 'light.' She is the official mascot for the 2025 Jubilee year and she is representative of hope and renewal in a contemporary angle. Luce is designed by Simone Legno, who is the founder of the tokidoki brand. She wears a bright yellow raincoat and chunky boots with mud accents as a nod to a pilgrim's journey. She is meant to connect with the younger audience and inspire them to a transformative spiritual path. The church launched a line of themed merchandise including charm bracelets, phone holders, pins, keychains, plush dolls, and a metal bookmark. Image Credit: Jubilee Official Store ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 99% | Activity: 98% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Merchandise Expansion:** The integration of religious themes with pop culture characters signals a new wave of cultural merchandise appealing to younger audiences. - **Mascot-driven Branding:** Utilizing anime-inspired mascots, organizations are redefining their branding strategies to engage with global youth. - **Spirituality in Pop Culture:** The blending of spiritual themes with trendy merchandise reflects a growing trend where traditional beliefs meet modern consumer interests. ### Sectors Adopting This - **Religious Institutions:** Religious institutions are venturing into merchandising, adopting pop culture elements to modernize their image and attract younger followers. - **Anime and Pop Culture Design:** Anime and pop culture design firms are increasingly collaborating with religious and traditional entities to create unique character-driven merchandise. - **Promotional Merchandise:** The promotional merchandise industry is finding new opportunities by incorporating religious and cultural themes into their product lines. ## Related on Trend Hunter - [AI-Powered Virtual Idols](https://www.trendhunter.com/trends/ai-oraclechan.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Large Animated-Themed Figurines](https://www.trendhunter.com/trends/lilith.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Collectible-Inspired Chocolate Creations](https://www.trendhunter.com/trends/godiva-x-pop-mart-labubu.md) - [Intricately Handcrafted Animal Toys](https://www.trendhunter.com/trends/lulu-the-lamb.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Plush Monster Collectibles](https://www.trendhunter.com/trends/labubu.md) - [Japanese Illustration-Inspired Series](https://www.trendhunter.com/trends/mofusand-1.md)