# Stacked Toy Collections The 20/20 Series by Lucas Mongiello Gives Toys a Second Life By Francis Tiangson | Published 2011-01-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/lucas-mongiello References: [curatedmag](http://www.curatedmag.com/news/2011/01/11/lucas-mongiello/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [cargocollective](http://cargocollective.com/lucasmongiello#431299/20-20) The toys in the 20/20 series by Lucas Mongiello remind me of the bright-colored plastic toys that were an integral part of my childhood. Displayed in cases normally reserved for dead birds, he showcases these [childhood companions](https://www.trendhunter.com/trends/toy-story-30th-anniversary) in what he described as "surreal collages." Lucas Mongiello invokes a [sense of nostalgia](https://www.trendhunter.com/trends/back-to-basics-ii) through his works as his series makes use of many different figures that a wide variety of people can relate to. I spotted a Power Ranger [action figure](https://www.trendhunter.com/trends/pop-top) that instantly sent my mind whirling back to the 90s. Take a look at Lucas Mongiello's 20/20 series and see what childhood memories you'll stumble upon. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 70% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Upcycling Toys:** Toy makers can explore novel uses for discarded toys by using them as building blocks for collages and other art pieces. - **Nostalgia Marketing:** Brands can take advantage of nostalgia marketing to tap into consumers' longing for comforting memories of their past and relate their products to them. - **Surrealism:** Surrealist artists can turn to the use of everyday objects such as toys to create new and unique perspectives on familiar objects. ### Who This Affects Most - **Toy Manufacturing:** Toy manufacturers can explore the use of environmentally-friendly materials and upcycling techniques to minimize waste and maximize the potential life of toys. - **Art and Design:** Artists and designers can find inspiration in the use of mundane objects, such as toys, to create thought-provoking pieces that challenge conventional thinking. - **Marketing and Advertising:** Marketers and advertisers can leverage the power of nostalgia to create compelling campaigns that speak to consumers' emotions and propel them to action. ## Related on Trend Hunter - [Nostalgic Blind Toy Series](https://www.trendhunter.com/trends/teletubbies-say-hello.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Art-Inspired Collectibles](https://www.trendhunter.com/trends/the-mattel-x-moma.md) - [Upcycled Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic.md)