# Nutraceutical Magnesium Supplements Lubrizol Developed a New Prototype for Supplementing Magnesium By Michael Hemsworth | Published 2024-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lubrizol References: [foodbev](https://www.foodbev.com/news/lubrizol-introduces-melt-in-mouth-magnesium-prototype-for-nutraceutical-market) & [lubrizol](https://www.lubrizol.com)  [Lubrizol](https://www.trendhunter.com/trends/plantbased-ironfortified-gummies) has announced a new prototype formulation for magnesium supplementation that makes use of its Magshape microcapsules to support the changing needs for new kinds of solutions. The product is targeted towards an increasing demand for [magnesium supplementation solutions](https://www.trendhunter.com/trends/magnesium-sprays) that are both palatable and effective, which is particularly relevant for athletic individuals. The product comes in the form of [orosoluble sticks](https://www.trendhunter.com/trends/nutritional-supplement-delivery) that will deliver a 250mg dose of elemental magnesium in each 1.5-gram sachet for being quickly administered as required. R&D Manager at Lubrizol Alan Connolly commented on the new prototype saying, "Orosoluble powders that can deliver uniform palatable doses of magnesium require significant expertise to develop successfully. It involves striking the right balance between particle size, solubility, taste and flowability. Too large a particle size will result in poor dispersion in the mouth leading to a gritty, unpleasant texture. However, even the smallest particle will not behave as expected if it displays poor orosolubility.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 41% | Activity: 63% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Nutrition Solutions:** Custom-formulated magnesium supplements cater to individual dietary needs, providing tailored approaches to nutrient intake. - **Enhanced Bioavailability:** Innovative microcapsule technology in magnesium supplements ensures higher absorption rates and more effective nutrient delivery. - **Convenient Health Products:** Orosoluble sticks present a user-friendly method for magnesium supplementation, meeting the increasing demand for on-the-go health solutions. ### Where This Applies - **Nutraceuticals:** The development of Magshape microcapsules offers new methods for creating effective and appealing dietary supplements within the nutraceutical industry. - **Sports Nutrition:** Advanced magnesium supplementation products are vital for the sports nutrition industry, particularly for athletes seeking performance-boosting solutions. - **Pharmaceutical Formulation:** Pharmaceutical companies can leverage expertise in microcapsule technology to create more efficient and palatable drug formulations. ## Related on Trend Hunter - [Concentrated Magsium Supplements](https://www.trendhunter.com/trends/ionic-liquid-magnesium.md) - [Bioavailable Magnesium Supplements](https://www.trendhunter.com/trends/magnesium-bisglycinate.md) - [Premium Supplement Formulations](https://www.trendhunter.com/trends/qualia-magnesium.md) - [Full-Spectrum Four-In-One Magnesium Complexes](https://www.trendhunter.com/trends/magnesium-complex.md) - [Magnesium-Based Sports Powders](https://www.trendhunter.com/trends/protein-rebel.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Sleep-Enhancing Dissolvable Magnesium Powders](https://www.trendhunter.com/trends/dissolvable-magnesium-powder.md) - [Liguid Magnesium Supplements](https://www.trendhunter.com/trends/magnesium-liquid-formula.md) - [Targeted Pure Magnesium Supplements](https://www.trendhunter.com/trends/pure-magnesium.md)