# Free-From 24-Hour Moisturizers Lubriderm Advanced Therapy Comes in Two Fragrance-Free Options By Michael Hemsworth | Published 2021-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lubriderm-advanced-therapy References: [drugstorenews](https://drugstorenews.com/lubriderm-moisturizes-dry-skin-new-cream-lotion) & [lubriderm](https://www.lubriderm.com) The Lubriderm Advanced Therapy line has been announced by the brand ahead of the cold weather months to help get consumers ready for chillier conditions and the skin effects that can come with them. The moisturizer comes in the form of the [Advanced Therapy Lotion](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane) and the [Advanced Therapy Moisturizing Cream](https://www.trendhunter.com/trends/shea-butter-hand), which are both [free from fragrance and parabens](https://www.trendhunter.com/trends/intimate-glide). Targeted towards extra-dry skin, the moisturizers are enriched with pro-vitamin B5, vitamin E and lipids to help effectively lock in moisture for up to 24-hours without leaving behind a greasy texture. The Lubriderm Advanced Therapy line is being launched now at food, drug and mass merchandise retailers across the nation, and will retail for between $4.29 and $8.97. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fragrance-free Skincare:** Innovative companies can develop new fragrance-free skincare products for consumers with sensitive skin or allergies. - **Moisturizers with Longer-lasting Effects:** There is an opportunity to create moisturizers with even longer-lasting effects for a continuously hydrated and healthy skin. - **Targeted Skincare for Specific Skin Types:** Companies can develop customized skincare products for targeted skin types, like extra-dry skin. ### Who This Affects Most - **Skincare Industry:** Innovation opportunities are available in the skincare industry to develop products that cater to specific skin types and preferences. - **Wellness Industry:** With a growing consumer interest in wellness and self-care, there is an opportunity for companies to offer skincare products that support overall health and beauty. - **Retail Industry:** Retailers can explore the potential of adding more personalized skincare products to their offerings to meet the evolving needs of consumers. ## Related on Trend Hunter - [Moisturizing Body Washes](https://www.trendhunter.com/trends/lubriderm-body-washes.md) - [Fragrance-Free Daily Facial Moisturizers](https://www.trendhunter.com/trends/daily-facial-moisturizer.md) - [Ultra-Lightweight Moisturizing Creams](https://www.trendhunter.com/trends/whisper-weight.md) - [Lightweight Iconic Moisturizers](https://www.trendhunter.com/trends/lipikar-baume-light-apm.md) - [Triple-Action Sensitive Skin Moisturizers](https://www.trendhunter.com/trends/vanicream-enhanced-moisturizer.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Exfoliating Daily Moisturizers](https://www.trendhunter.com/trends/amlactin.md) - [Triple-Action Moisturizer Formulas](https://www.trendhunter.com/trends/luxe-moisturizer.md)