# Redefined Dominican-Inspired Streetwear Streetwear Brand Luar Debuted the New Luar BASICO Series By Grace Mahas | Published 2022-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luar-basico References: [luar.world](https://www.luar.world/) Lunar, the [streetwear brand](https://www.trendhunter.com/trends/honey-blacks-1) launched by Raul Lopez, recently expanded its portfolio with the introduction of Lunar BASICO. The new capsule pays homage to the founder's roots -- his grandmother's home in the Dominican Republic. To kick off the launch of the new capsule, Lopez shot and styled a series of images in the town of Santiago -- the home of the founder's grandmother. The imagery features [vibrant colors](https://www.trendhunter.com/trends/corteiz-7) including pistachio green homes, electric blue doors, and pale yellow storefronts, and pays homage to the term "Buggarrones," which is slang for "pay-for-play studs." According to the brand, Buggarrones are individuals "who lingered on street corners finding cover in daytime shadows, not a drop of sweat beading over their brows." Raul shot and styled the Buggarrones and showcased a range of hoodies, sweatpants, sweatshirts, and t-shirts in hues like oat, lavender, and navy. Image Credit: @raulzepol ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Dominican-inspired Streetwear:** There is an opportunity for other streetwear brands to explore and pay homage to different cultures through their designs. - **Capsule Collections:** Creating small collections like Lunar BASICO can create a sense of exclusivity and excitement for consumers. - **Inclusive Sizing and Gender-neutral Clothing:** By creating clothing that is more accommodating to different body types and does not conform to gender norms, brands can appeal to a wider audience and foster inclusivity. ### Industries Being Reshaped - **Fashion:** The fashion industry can harness cultural inspiration for clothing design and experiment with various inclusive clothing concepts. - **Marketing and Advertising:** Creative marketing and advertising strategies can be implemented to showcase brands using cultural references or showcasing inclusivity and diverse representation. - **Travel and Tourism:** The trend of exploring and paying tribute to different cultures can also apply to the travel industry, especially for niche groups seeking an authentic and immersive experience. ## Related on Trend Hunter - [Rapper-Starred Streetwear Campaigns](https://www.trendhunter.com/trends/always-do-what-you-should.md) - [Dominican Heritage-Inspired Fashion Runways](https://www.trendhunter.com/trends/dominican-heritage.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [LA-Inspired Lifestyle Wearables](https://www.trendhunter.com/trends/true-blue.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md)