# Nostalgic Profile Paintings Lu Cong Creates Art That Evokes a Simpler Time By Christopher DeLuca | Published 2011-08-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lu-cong References: [lostateminor](http://www.lostateminor.com/2011/05/14/lu-cong/) & [lucong.tumblr](http://lucong.tumblr.com/) Lu Cong is a visionary artist who creates some phenomenal paintings that are tinged with the aura of nostalgia. Cong, who was born in China and moved to America a decade later, deals with issues of [cultural identity](https://www.trendhunter.com/trends/african-identity) in his works. The fantastic pieces created by Lu Cong reveal a bold [contemporary artist](https://www.trendhunter.com/trends/lets-start-over) who is certain to produce more compelling work. What I particularly like about Cong's paintings is how the figures seem to be revealing themselves to the viewer through their eyes. These hyper-realistic paintings that Lu Cong has created also seem to reference old smoking ads. **Implications** - Consumers are compelled to make decisions based on [nostalgic motivators](https://www.trendhunter.com/trends/paint-mirror). Lu Cong's paintings evoke a simpler time in America's history. Companies should leverage the power of nostalgia when creating future marketing strategies. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 44% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Marketing:** Companies can tap into consumers' longing for a simpler time in America's history, as seen in Lu Cong's nostalgic profile paintings, to create effective marketing strategies. - **Hyper-realistic Art:** Artists can explore the impact of hyper-realistic paintings, like those created by Lu Cong, in portraying cultural identity and evoking emotions from the viewers. - **Cultural Identity Exploration:** Artists, like Lu Cong, can utilize their works to delve into the complexities of cultural identity and stimulate conversations on this topic. ### Sectors Adopting This - **Advertising:** Advertising agencies can incorporate nostalgic elements, inspired by Lu Cong's paintings, into their campaigns to evoke emotions and resonate with consumers. - **Art:** Art galleries and museums can showcase hyper-realistic artworks, similar to Lu Cong's, to attract audiences seeking a thought-provoking and immersive experience. - **Marketing:** Marketers can utilize the power of nostalgia, as demonstrated by Lu Cong's art, to craft compelling marketing strategies that tap into consumers' emotions and memories. ## Related on Trend Hunter - [Human Duality-Themed Abstract Art](https://www.trendhunter.com/trends/passive-aggression.md) - [Glass Beaded Intricate Artworks](https://www.trendhunter.com/trends/painting-exhibition.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [AI-Generated Soup Can Art](https://www.trendhunter.com/trends/campbells-paintings.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Chinese Artist Designed Cognacs](https://www.trendhunter.com/trends/xue-song.md) - [Customized Numeric Paintings](https://www.trendhunter.com/trends/paint-by-numbers-customized.md) - [Life-Like 3D Canvases](https://www.trendhunter.com/trends/lumino.md)