# 12-in-One Screwdrivers Linus Media Group Launched its First-Party Screwdriver after Three Years By Colin Smith | Published 2022-09-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ltt-screwdriver References: [youtube](https://www.youtube.com/watch?v=2K5Gqp1cEcM) & [lttstore](https://www.lttstore.com/products/screwdriver)  'Linus Media Group,' the Vancouver, Canada-based news and entertainment media company, most known for its 'Linus Tech Tips' (LTT) [YouTube](https://www.trendhunter.com/trends/mzu-video-downloader) channel, recently launched the 'LTT Screwdriver,' known simply as The Screwdriver. This screwdriver is no typical screwdriver, meaning that it is not a standardized, mass-produced screwdriver. Rather than this, this screwdriver is the product of over three years of prototyping across the head, handle, and bits, to create a [premium, long-lasting screwdriver](https://www.trendhunter.com/trends/fusion-driver) that is comfortable for users with hands of all sizes. Linus Media Group worked with several partners over the creation of The Screwdriver in order to perfect each aspect of the tool, from the plastic mold to the [bit storage mechanism](https://www.trendhunter.com/trends/xs-screwdriver). The LTT Screwdriver is available now online at lttstore.com at an MSRP of $69.99 USD. Due to the high demand of the device, The Screwdriver will ship out in monthly release batches over the next few months. Image Credit: Linus Tech Tips, YouTube ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 88% | Activity: 100% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **High-end Screwdriver Design:** A trend in designing premium, long-lasting screwdrivers with ergonomic handles and optimized bits that is disrupting standardized, mass-produced models. - **Collaborative Prototyping Process:** A trend in working with various partners to perfect every aspect of a product from the plastic mold to the bit storage mechanism is disrupting traditional product development methods. - **Monthly Release Batches:** A trend in releasing new products in monthly batches to control availability and meet high demand is disrupting the traditional product release schedule. ### Sectors Adopting This - **Hand Tools:** Designing high-end screwdriver models with optimized features is disrupting standardized mass-produced screwdrivers in the hand tool industry. - **Product Design and Development:** Collaborating with various partners to perfect each aspect of a product is disrupting the traditional product design and development process in the industry. - **E-commerce Retail:** Releasing new products in monthly batches to control availability and meet high demand is disrupting the traditional product release schedule in the e-commerce retail industry. ## Related on Trend Hunter - [Modular Pocket-Sized Screwdrivers](https://www.trendhunter.com/trends/torxtec.md) - [Ultra-Compact Screwdriver Sets](https://www.trendhunter.com/trends/hbt-471.md) - [Compact Spinning Screwdrivers](https://www.trendhunter.com/trends/allinone-screwdriver.md) - [Compartmentalized Ratchet Screwdrivers](https://www.trendhunter.com/trends/glede-screwdriver.md) - [Reimagined Ratchet Screwdrivers](https://www.trendhunter.com/trends/ratchet-screwdriver.md) - [Maker-Friendly Tech Repair Kits](https://www.trendhunter.com/trends/hoto-precision-screwdriver-kit-pro.md) - [Compact Titanium Bit Drivers](https://www.trendhunter.com/trends/fixboy.md) - [Compact Titanium Magnetic Screwdrivers](https://www.trendhunter.com/trends/magnetic-screwdriver.md) - [Compact Electric Screwdriver Sets](https://www.trendhunter.com/trends/electric-screwdriver-sets.md)