# Legalizing Pot Apparel The LRG Support Organic Farming Collection Celebrates All Things Green By Alex Scott | Published 2010-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-support-organic-farming-collection References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/20/highsnobiety-giveaway-lrg-support-organic-farming-board-short-and-t-shirt/) & [l-r-g](http://www.l-r-g.com/) As April 20th truly is a day to celebrate all "plants," it makes sense that the LRG Support Organic Farming Collection debuted today. The progressive thinking fashion label -- who specializes in [organic and sustainable clothing](https://www.trendhunter.com/trends/regeneration-nation) -- released a [limited edition pair of board shorts](https://www.trendhunter.com/trends/black-market) today as well as a t shirt to promote the whole movement of legalization. The LRG Support Organic Farming Collection is sending a message that is one of the most highly disputed issues in our society. That being said however, April 20th is the one day where everyone goes pro. It's kind of like St.Patrick's day for stoners. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Organic Farming Apparel:** Designing clothing specifically for the organic farming movement presents a disruptive innovation opportunity for the fashion industry. - **Sustainable Fashion:** Creating sustainable and eco-friendly clothing collections, like the LRG Support Organic Farming Collection, opens up disruptive innovation possibilities for the fashion industry. - **Legalization Celebration:** Developing apparel lines that celebrate the movement and culture surrounding marijuana legalization, as exemplified by the LRG collection, offers a disruptive innovation opportunity for the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovations by embracing organic farming apparel and sustainable fashion collections. - **Organic Farming:** The organic farming industry can benefit from collaborations with fashion labels that create apparel promoting organic farming and sustainability. - **Marijuana Legalization:** The marijuana industry can work with fashion brands to develop clothing lines that celebrate and support the movement towards legalization. ## Related on Trend Hunter - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Cannabis-Friendly Golf Accessories](https://www.trendhunter.com/trends/swag-golf.md) - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [4/20 Cannabis Metaverse Events](https://www.trendhunter.com/trends/flowerverse.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Intricately Crafted Brass Lighters](https://www.trendhunter.com/trends/20th-of-april-collection.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md)