# Frat Boy Party Pictorials The LRG Summer 2012 Lookbook is Outrageous and Fun By Sophia Pelka | Published 2012-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-summer-2012-lookbook References: [english.mashkulture.net](http://english.mashkulture.net/2012/04/03/lrg-2012-summer-lookbook/) & [l-r-g](http://l-r-g.com/) The LRG Summer 2012 lookbook is a vulgar and pumped-up look ahead to the summer months. The skate company unveiled the Summer line with a crew of miscreants, including the cast of Comedy Central's 'Workaholics,' Tommy Sandoval and hip-hop duo the [Cool Kids](https://www.trendhunter.com/trends/spring-mens-collection). The team seems to have fallen in the lap of luxury, romping poolside with a bunch of playboy-esque models. While the shots are somewhat derogatory, the boy's nerdy posing and self-deprecating expressions keep the shoot endearing and alluring. The lookbook exhibits the sweet coming graphics and [updated short styles](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler). Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, "Summer 2012 is all about beasting out no matter the time or place." Get ready to 'Beast Out' with these [street-savvy looks](https://www.trendhunter.com/trends/day-3-capsule-2) and rambunctious goon squad. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold and Vulgar Lookbooks:** Opportunity for companies to push boundaries with their branding and marketing materials. - **Celebrity and Influencer Collaborations:** Incorporating well-known faces or personalities in advertising campaigns can increase brand awareness and attract new customers. - **Streetwear and Skate Culture Influences:** Brands can explore the growing trend blending streetwear and skate culture in their fashion design and marketing. ### Sectors Adopting This - **Fashion and Apparel:** There is an opportunity for fashion and apparel companies to create bold and memorable marketing campaigns to showcase their products. - **Advertising and Marketing:** Companies can take advantage of using celebrity and influencer collaborations as a tactic to reach new audiences and increase brand awareness. - **Skate and Streetwear Industry:** Companies in the skate and streetwear industry can continue to push the boundaries with their designs and marketing to attract a wider audience. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)