# Beachfront Fashion The LRG Summer 2011 Collection is Both Sporty and Classy By Meghan Young | Published 2011-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-summer-2011 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/lrg-spring_summer-2011-collection.aspx) & [l-r-g](http://l-r-g.com/) The LRG Summer 2011 collection has taken a step away from classic urban streetwear and has instead focused on more simple looks that are both [sporty and classy](https://www.trendhunter.com/trends/lacoste-swimwear-collection). This versatile line is perfect for the kid who has grown up, but still loves to skate. It's also perfect for the kid who is still a kid, but just wants to look a little more put together. Filled with [plaid shirts, cardigans, polos](https://www.trendhunter.com/trends/beams-plus-2) and more, the LRG Summer 2011 collection sticks to what this [men's fashion brand](https://www.trendhunter.com/trends/mens-stuff) knows best, while also dipping into a more refined realm. For the LRG Summer 2011 catalog, the company used skaters Tommy Sandoval and Kelly Hart and rapper Freddie Gibb to rock their gear on the beach front. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sporty-classy Fashion:** An opportunity to create fashion lines that cater to both the athletic and formal lifestyles. - **Versatile Apparel:** An opportunity to design clothing that can be worn by individuals of different ages and still possess an appeal. - **Refined Urban Streetwear:** An opportunity to create streetwear lines that make use of refined materials and designs. ### Where This Applies - **Fashion Industry:** An opportunity for traditional streetwear and sports fashion lines to crossover and create hybrid products. - **Skateboarding Industry:** An opportunity to capitalize on the fashion appeal of skater culture and create more stylish products. - **Music Industry:** An opportunity for musicians and rappers to collaborate with fashion brands to create clothing lines that cater to their audience. ## Related on Trend Hunter - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)