# Lost Boy Street Wear The LRG Spring 2012 Lookbook Explores the Hangover House By Sophia Pelka | Published 2012-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-spring-2012-lookbook References: [english.mashkulture.net](http://english.mashkulture.net/2012/01/30/lrg-2012-spring-lookbook/) & [l-r-g](http://l-r-g.com/blog/) The LRG Spring 2012 lookbook is inspired by the drive to ‘explore more.’ The setting of the series is at the historical ‘Hangover House.’ The revolutionary architecture was created by William Alexander in 1938. The design was forward-thinking and stands as a permanent reminder to push for creativity. The lookbook is a reminder to partake in a daily pursuit of adventure and spontaneity. The collection features graphic tees, relaxed knits and sang denim. The most memorable piece is a tri-hued jacket in primary colors. The Spring collection is simple and memorable, with high-quality structuring and subtle detailing. The models for the shoot include street culture heroes such as Gangsta Gibbs and Tommy Sandoval. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Tees:** Disruptive innovation opportunity: Creating sustainable and eco-friendly graphic tees using innovative printing techniques and materials. - **Relaxed Knits:** Disruptive innovation opportunity: Introducing smart fabrics in relaxed knits that provide additional functionalities like moisture-wicking and temperature control. - **Tri-hued Jackets:** Disruptive innovation opportunity: Integrating wearable technology into tri-hued jackets that change colors based on the wearer's mood or environment. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Leveraging artificial intelligence and augmented reality to personalize the online shopping experience and offer virtual try-on for clothes. - **Textile:** Disruptive innovation opportunity: Developing sustainable and biodegradable textile materials to replace traditional fabrics and reduce the fashion industry's environmental impact. - **Sports:** Disruptive innovation opportunity: Integrating smart fabrics and sensors into sports apparel to provide real-time performance data and enhance athletes' training and recovery. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)