# Adventurous Spring Fashion LRG Spring 2011 Collection Puts its Money Where its Mouth Is By Jordan M | Published 2011-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-spring-2011-collection References: [shockblast.net](http://www.shockblast.net/lrg-presents-spring-2011-1/) & [l-r-g](http://www.l-r-g.com/) The LRG Spring 2011 Collection campaign does something I wouldn't have expected from a clothing company: it puts its product through the exact kind of wear it claims to be designed for. This photo shoot was shot on-location in the San Juan Islands off the coast of Washington state and what makes it remarkable is that the models and the photography team actually spent a weekend exploring the area in helicopters, planes, on foot, and even on boats. The result is a [natural and organic collection of photos](https://www.trendhunter.com/trends/engineered-for-whatever) that showcase the LRG Spring 2011 Collection without looking like just another manufactured and [completely contrived fashion photo shoot](https://www.trendhunter.com/trends/brigade). The models and clothing in this shoot look and seem real, which will no doubt be greatly appealing to their target market demographic. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 70% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Experiential Marketing:** Clothing companies can engage consumers by creating photo shoots that showcase their products in real-life situations. - **Adventure-driven Fashion Campaigns:** Fashion brands can differentiate themselves by capturing their clothing collections in adventurous and unconventional settings. - **Organic and Natural Fashion Photography:** Fashion companies can create a more relatable and appealing image by using authentic, non-contrived photography. ### Sectors Adopting This - **Apparel Industry:** Clothing brands can leverage adventurous marketing campaigns to attract and connect with consumers. - **Fashion Photography Industry:** Photography professionals can explore the use of natural settings to create visually striking and authentic fashion images. - **Experiential Marketing Industry:** Marketing agencies can offer brands the opportunity to create experiential campaigns that resonate with target audiences. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md)