# Full-Zip Hoodies LRG Skeleton Sweater Kicks Off a Streetwear Craze By Howard Wu | Published 2009-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lrg-hoodies-hoodies-that-zip-over-your-face References: [krudle](http://www.krudle.com/dead-serious-skeleton-hoody-p-365.html) & [l-r-g](http://www.l-r-g.com/index_2.html) For skiers, snowboarders, career burglars, or chronic cold sufferers, these full-zip [skeleton hoodies](https://www.trendhunter.com/trends/death-wishes-jacket) by LRG are quite the find. The brand was already popular in [underground street fashion](https://www.trendhunter.com/trends/supreme-x-marmot), but attained widespread infamy when Kanye West was spotted rocking an LRG skeleton hoodie. Similar to [regular hoodies](https://www.trendhunter.com/trends/kimono-hoodie), the zippers on these jackets simply extend to cover the wearer’s face. While the LRG brand features mesh eye holes, I did come across another brand in Times Square with no eye holes at all! ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Full-zip Skeleton Hoodies:** Disruptive innovation opportunity: Create full-zip skeleton hoodies with customizable patterns and designs to cater to different fashion preferences. - **Covered Face Clothing:** Disruptive innovation opportunity: Develop a line of full-zip clothing, including hoodies and jackets, that cover the face for stylish and functional purposes. - **Underground Street Fashion:** Disruptive innovation opportunity: Collaborate with underground streetwear brands to create unique and limited edition full-zip hoodies that appeal to niche markets. ### Sectors Adopting This - **Fashion Apparel:** Disruptive innovation opportunity: Integrate smart technology into full-zip hoodies to offer temperature regulation and built-in wireless headphones. - **Sportswear:** Disruptive innovation opportunity: Design full-zip hoodies with moisture-wicking fabrics and advanced breathability for athletes and outdoor enthusiasts. - **Fashion Accessories:** Disruptive innovation opportunity: Create a line of accessories, such as interchangeable face masks and detachable hoods, to enhance the versatility of full-zip hoodies for different occasions. ## Related on Trend Hunter - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Advanced Armor-Like Sweaters](https://www.trendhunter.com/trends/vollebak-indestructible-hoodie.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md) - [Sports Brand Workwear Jackets](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket.md) - [Exclusive Stealthy Graphic Hoodies](https://www.trendhunter.com/trends/1988-hoodie.md)