# Therapeutic Essential Oils LR Health & Beauty Releases New Sustainable Aroma Wellness Products By Niko Pajkovic | Published 2021-10-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/lr-health-beauty References: [businesswire](https://www.businesswire.com/news/home/20211019005586/en/LR-Health-Beauty-Launches-New-“Aroma-Wellness”-Product-Segment) & [lrworld](https://www.lrworld.com/) Health and wellness brand [LR Health & Beauty](https://www.trendhunter.com/trends/lr-zeitgard-signature) has launched a new fragrance product line called 'LR SOUL OF NATURE.' The new line utilizes [natural fragrances](https://www.trendhunter.com/trends/biology-fragrances) and combines them with an "aroma-wellness component." In addition, the products are made using recycled plastic and waste glass as packaging, expanding the brand's broader sustainability-focused initiatives. “With the new brand, we are actively aiming to reach people who place a great value on being mindful of nature," said Andreas Friesch, CEO of LR Health & Beauty. According to the company, the 'LR SOUL OF NATURE' product portfolio consists of eight 100% [pure essential oils](https://www.trendhunter.com/trends/tisserand-wellbeing-routine-kits), all with mood-enhancing properties and four "aroma mood worlds" that will come with four additional care products each. Image Credit: LR Health & Beauty ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Essential Oils:** the development of natural, sustainable essential oils that promote wellness and environmental consciousness. - **Mindful Packaging:** reimagining product packaging through the utilization of natural, eco-friendly materials that support sustainability initiatives. - **Aromatherapeutic Care Products:** creating a line of holistic care products that combines the benefits of aromatherapy and self-care. ### Who This Affects Most - **Beauty and Personal Care:** innovating within the beauty and personal care industry through the creation of natural, sustainable wellness products. - **Sustainability and Environmentalism:** focusing on sustainability and environmentalism initiatives to promote positive change within product development and packaging. - **Holistic Wellness:** expanding the holistic wellness industry through the creation of natural and aromatherapeutic care products that promote mental and physical well-being. ## Related on Trend Hunter - [Purifying Essential Oils](https://www.trendhunter.com/trends/aluxury.md) - [Mood-Altering Fragrances](https://www.trendhunter.com/trends/lr-mood-infusion.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md) - [Aromatherapeutic Essential Oils](https://www.trendhunter.com/trends/elysce.md) - [Sensorial Ayurvedic Skincare](https://www.trendhunter.com/trends/soumya-rasa.md) - [Aromachology-Inspired Fragrances](https://www.trendhunter.com/trends/essences-botaniques.md) - [Plant-Based Aromatherapeutic Fragrances](https://www.trendhunter.com/trends/aromatherapeutic-fragrance.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md)