# Cooking Show Rewards Promotions tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions By Michael Hemsworth | Published 2024-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/loyalty-rewards-promotions References: [progressivegrocer](https://progressivegrocer.com/supermarkets-run-masterchef-themed-loyalty-campaigns) & [tccglobal](https://www.tccglobal.com/)  These loyalty rewards promotions have been created by tcc Global in partnership with competitive cooking TV series MasterChef as a way to cross-brand and get the attention of fans in-store. The promotions will be running at The [United Family](https://www.trendhunter.com/trends/28day-challenge-campaign) division of [Albertsons Cos. Inc.](https://www.trendhunter.com/trends/albertsons-2), at QFC and [Niemann Foods](https://www.trendhunter.com/trends/instacart-1), and will last between three to four-months. The campaign is focused on driving more shopping visits and bigger basket sizes, while also rewarding shoppers for purchasing MasterChef-branded kitchen items like knives and food storage containers. President of tcc Global Dan Dmochowski spoke on the inspiration for the loyalty rewards promotions saying, "More and more often, supermarket retailers are layering tcc’s loyalty rewards programs on top of their always-on fuel rewards and digital points programs. The tcc programs create urgency and share shift while enhancing the value of fuel and food rewards programs.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 29% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Cross-brand Promotions:** Loyalty rewards promotions that partner with well-known TV shows or brands to attract fans in-store. - **Shopping Visit Conversion:** A campaign focused on driving more shopping visits and increasing basket sizes through rewards programs. - **Enhanced Loyalty Programs:** Supermarket retailers layering loyalty rewards programs to enhance the value of existing fuel and food rewards programs. ### Sectors Adopting This - **Retail:** Cross-brand loyalty rewards promotions offer an opportunity to attract customers and increase sales. - **Food and Beverage:** Incorporating TV show branding into loyalty rewards promotions for kitchen items can boost sales and engage fans. - **Marketing and Advertising:** Enhancing loyalty rewards programs by partnering with popular TV shows or brands can create a sense of urgency and shift consumer behavior. ## Related on Trend Hunter - [Swiss Design Cookware Programs](https://www.trendhunter.com/trends/collect-save.md) - [Loyalty-Focused Grocery Initiatives](https://www.trendhunter.com/trends/tonys-fresh-market.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Healthful Grocer Wellness Campaigns](https://www.trendhunter.com/trends/28day-challenge-campaign.md) - [Reward-Maximizing Pizza Loyalty Programs](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society.md) - [CPG Rewards Campaigns](https://www.trendhunter.com/trends/nestl-promotion.md) - [Brand-Specific Reward Programs](https://www.trendhunter.com/trends/good-rewards-loyalty-program.md) - [Supermarket Loyalty Initiatives](https://www.trendhunter.com/trends/quarter-club.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md)