# Protein-Rich Low-Sugar Spreads Now Cow's 'Fluffbutter' is an Indulgently Flavored Non-Dairy Spread By Laura McQuarrie | Published 2018-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowsugar-spread References: [nocow](https://nocow.com/product-category/fluffbutters/) No Cow Fluffbutter is a [non-dairy](https://www.trendhunter.com/trends/nutella-plantbased), high-protein, low-sugar spread that is like an upleveled version of nut butter. While there are many sugar-laden nut spreads on the market, No Cow's Fluffbutter sets itself apart as a better-for-you option that's no less indulgent but only contains a single gram of sugar per serving. Some of the decadent dessert-inspired flavors that No Cow offers includes Chocolate S'Mores Peanut, Salted Caramel Sundae Peanut, as well as Brownie Batter Almond and Vanilla Maple Frosting Almond. The gluten-free, soy-free and non-GMO products get their protein-enhanced nut butter bases from a blend of brown rice protein and pea protein, which serves as a nourishing alternative to whey. No Cow also offers [bars](https://www.trendhunter.com/trends/smul) and individually packaged cookies with the same low-sugar, protein-rich approach to snacking. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-sugar Nut Spreads:** Developing low-sugar nut spreads can be a disruptive innovation opportunity in the nut butter market. - **Non-dairy Protein Spreads:** Creating non-dairy, protein-enhanced spreads with unique flavors can attract health-conscious consumers who need a snack on-the-go. - **Protein-enhanced Snacks:** Developing snacks that offer a high protein content with low sugar can be a major disruptive innovation opportunity in the health food market. ### Who This Affects Most - **Health Food Industry:** The health food industry can expand its portfolio of protein-rich, low-sugar snacks with innovative flavor combinations to attract more customers and improve sales. - **Plant-based Food Industry:** Plant-based food businesses can create non-dairy spreads with various proteins and flavors that appeal to vegan and health-conscious consumers. - **Nut Butter Industry:** The nut butter industry can reformulate its products to reduce sugar and incorporate alternative protein sources to offer healthy, indulgent spreads with innovative flavors. ## Related on Trend Hunter - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md) - [Low-Sugar Hazelnut Cocoa Spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md)