# Low-Sugar Drinking Chocolates Numi's Paleo-Friendly Drinking Chocolate is Rich in Antioxidants By Laura McQuarrie | Published 2020-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowsugar-drinking-chocolate References: [vendingmarketwatch](https://www.vendingmarketwatch.com/coffee-service/coffee-tea-and-hot-beverage/news/21121805/numi-organic-tea-moves-boldly-into-wellness-and-functionality-categories-with-fresh-new-look-plantbased-packaging-two-new-drinks) & [numitea](https://numitea.com/products/) At the Winter Fancy Food Show, [Numi](https://www.trendhunter.com/trends/numi-organic-tea-relax-and-regenerate) Organic Tea introduced low-sugar Drinking Chocolate that will help to satisfy the demand for [functional wellness products](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics). The paleo-friendly, gluten-free line of Drinking Chocolates are made with a blend of pure, organic cacao and organic cocoa butter in varieties like Kick of Mocha, Touch of Chili, Dash of Salt and Shroom Power. Cacao is the star of these formulas, as it is a superfood that is packed with more antioxidants than blueberries. Cocoa and drinking chocolate is becoming increasingly popular in the United States and Numi CEO Ahmed Rahim reasons that "people are also looking for a delicious, decadent treat that doesn’t compromise their health and instead might actually enhance it." Image Credit: Numi Organic Tea ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-sugar Functional Foods:** The demand for functional wellness products like low-sugar Drinking Chocolate is creating opportunities for innovation in the food industry. - **Paleo-friendly Products:** The popularity of the paleo diet is creating opportunities for innovation in the development of new products like Numi's paleo-friendly line of Drinking Chocolates. - **Superfood-based Products:** The growing interest in superfoods like cacao is creating opportunities for the development of new products that leverage the health benefits of these ingredients. ### Who This Affects Most - **Food & Beverage:** The food industry can leverage the demand for functional wellness products by developing new low-sugar products like Numi's Drinking Chocolate. - **Health & Wellness:** The health and wellness industry can leverage the growing interest in superfoods by developing new products that leverage the health benefits of ingredients like cacao. - **Retail:** The retail industry can leverage the popularity of the paleo diet by offering more paleo-friendly products like Numi's Drinking Chocolate, which will appeal to health-conscious consumers looking for decadent treats that don't compromise their health. ## Related on Trend Hunter - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mint-cocoa.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Plant-Based Sugar-Free Chocolates](https://www.trendhunter.com/trends/sweet-dark-chocolate.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md) - [Bittersweet Drinking Chocolate](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md) - [Stress-Fighting Functional Chocolates](https://www.trendhunter.com/trends/adaptogenic-functional-chocolates.md) - [Instant Cacao Drinks](https://www.trendhunter.com/trends/heart-magic-cacao.md)