# Low-Key Style Editorials Lauren Marshall Fronts The Ones 2 Watch's Latest Fashion Exclusive By Jana Pijak | Published 2015-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lowkey-style References: [theones2watch](http://theones2watch.com/editorial/women/22989/) Photographer Christopher Owens captures 'The Promenande,' a low-key style feature that is captured for online publication The Ones 2 Watch. The image series features styling by Harrier Moiser who dresses the shoot's model star in [understated pieces with a vintage flair](https://www.trendhunter.com/trends/stein). Hair and makeup for this image series is courtesy of Colleen Carrahar who opts for a look that is fresh-faced and understated in its overall feel. Model Lauren Marshall at Tyne Tees agency fronts the exclusive and pulls off low-key style selects that include high-waisted trousers, mom-approved knits and structured cape blazers. Overall, 'The Promenade' celebrates the mainstream return of nostalgic styles that are not only understated but also in line with the industry's recent [Normcore obsession](https://www.trendhunter.com/trends/heritage-core). Standing out in a more minimalist way is the movement's main vision and is a theme in this very image series. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 84% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Mainstream Nostalgic Styles:** Disruptive innovation opportunity: Create a fashion line that embraces nostalgic styles with a modern twist, targeting consumers who value understated fashion. - **Normcore Obsession:** Disruptive innovation opportunity: Develop an online platform that curates normcore-inspired fashion and accessories from various brands, making it easier for consumers to find and purchase these understated pieces. - **Minimalist Fashion Movement:** Disruptive innovation opportunity: Launch a subscription-based service that delivers a curated selection of minimalist fashion items to subscribers, allowing them to regularly update their wardrobes with understated yet stylish pieces. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Design an AI-powered virtual stylist that recommends nostalgic and normcore-inspired fashion pieces to users, enhancing their online shopping experience and personal style. - **Online Fashion Publications:** Disruptive innovation opportunity: Create an innovative content platform that focuses exclusively on mainstream nostalgic and normcore fashion, catering to the growing demand for understated style inspiration. - **Fashion Consulting:** Disruptive innovation opportunity: Develop a consulting service that helps fashion brands incorporate nostalgic and normcore elements into their collections, enabling them to tap into the mainstream appeal of understated fashion. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)