# Creamy Low-Fat Kefirs Straus Family Creamery Organic Low-Fat Kefir Comes in Two Flavors By Michael Hemsworth | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowfat-kefir References: [foodbev](https://www.foodbev.com/news/straus-family-creamery-launches-range-of-organic-low-fat-kefirs/) & [strausfamilycreamery](https://www.strausfamilycreamery.com)  [Straus Family Creamery](https://www.trendhunter.com/trends/straus-family-creamery-cookie-dough-ice-cream) organic low-fat kefir is a new range of products from the US-based brand focused on flavor and lifestyle needs to accommodate the changing preferences of consumers. The kefir features a creamy profile that's achieved with whole and non-fat milks that are fermented together to achieve the final 2% low-fat final product. The kefir comes in Plain and Blueberry flavor options, which both contain [11 live and active cultures](https://www.trendhunter.com/trends/kefir-drink) with each serving packed with billions of CFUs to maximize the amount of probiotics per glass. Founder Albert Straus spoke on the Straus Family Creamery organic low-fat kefir saying, "We always intended to have a great-tasting kefir that meets our sustainability and flavour goals. Like all of our products, the kefir reflects the high quality of the milk from our community of local family farms. Developing new organic dairy options for our customers allows us to further support our mission of sustaining family farms and the communities that depend on them.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 18% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavorful Low-fat Dairy Products:** The growing demand for flavorful low-fat dairy products presents opportunities for companies to create innovative and delicious options like Straus Family Creamery's organic low-fat kefir. - **Maximizing Probiotics in Beverages:** The inclusion of billions of CFUs in each serving of Straus Family Creamery's organic low-fat kefir taps into the trend of maximizing probiotics in beverages for improved gut health. - **Sustainable Organic Dairy Alternatives:** Straus Family Creamery's commitment to sustainability and developing new organic dairy options highlights the trend of consumers seeking sustainable and environmentally-friendly alternatives in the industry. ### Sectors Adopting This - **Dairy:** The dairy industry can explore the potential of creating creamy low-fat kefir and other flavorful low-fat dairy products to cater to the changing preferences of health-conscious consumers. - **Beverage:** The beverage industry can capitalize on the trend of maximizing probiotics in beverages by developing innovative and probiotic-rich options, such as low-fat kefir, for consumers seeking gut health benefits. - **Organic:** The organic industry can benefit from the growing demand for sustainable, organic dairy alternatives and create products like Straus Family Creamery's organic low-fat kefir to meet the needs of eco-conscious consumers. ## Related on Trend Hunter - [Dessert-Like Kefir Beverages](https://www.trendhunter.com/trends/low-fat-kefir.md) - [Collagen-Infused Kefir Lines](https://www.trendhunter.com/trends/pure-culture-organics.md) - [Festive Kefir Products](https://www.trendhunter.com/trends/seasonal-lifeway-kefir.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Better-For-You Kefir Soft Serves](https://www.trendhunter.com/trends/kefir-soft-serve.md) - [Cultured Probiotic-Rich Butters](https://www.trendhunter.com/trends/probiotic-kefir-butter.md)