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# Low-Fat Butter Chicken Recipes
PC's Blue Menu Indian Cuisine is Accessible to Restricted Diets

By Kalin Ned | Published 2019-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lowfat-butter-chicken
References: [independentcitymarket](https://www.independentcitymarket.ca/Chicken-%26-Turkey-Meals/Blue-Menu-Butter-Chicken/p/20309193001_EA)

Beloved affordable food brand President's Choice releases a low-fat butter chicken dish as part of its Blue Menu. The product is frozen and can be prepared by oven or microwave. It features generously seasoned chicken breasts on a bed of [Indian basmati rice](https://www.trendhunter.com/trends/readytoeat-meals) and topped with "creamy tandoori tomato sauce."

The PC brand has two versions of the beloved Indian dish — one that is traditional and the second one which is catered to individuals who have to be careful of their fat intake. The Blue Menu option of President's Choice [frozen product](https://www.trendhunter.com/trends/inspired-cuisine-munch-box) contains 35% less fat than the original, as well as 21 grams of protein and only six grams of sugars.

The low-fat butter chicken is ideal for a quick mid-week dish for when one is too busy to do meal-prep work.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 16% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Low-fat Food Alternatives:** The release of low-fat butter chicken by President's Choice highlights the trend of offering healthier alternatives to traditional dishes.
- **Accessible Indian Cuisine:** President's Choice Blue Menu brings Indian cuisine to restricted diets, providing a convenient option for those with dietary restrictions.
- **Convenience Foods for Busy Professionals:** The frozen low-fat butter chicken is designed to cater to the needs of busy professionals who want a quick and healthy meal option.

### Industries Being Reshaped

- **Frozen Food Industry:** The release of low-fat butter chicken by President's Choice presents an opportunity for innovation in the frozen food industry to offer healthier alternatives to consumers.
- **Health and Wellness Industry:** The introduction of low-fat butter chicken as part of President's Choice Blue Menu aligns with the growing focus on health and wellness, providing an opportunity for this industry to develop more nutritious options.
- **Ready-to-eat Meals Market:** The low-fat butter chicken offers a convenient and time-saving solution for busy individuals, highlighting the potential for innovation in the ready-to-eat meals market catering to health-conscious consumers.

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