# Low-Calorie Chocolate Bars GATSBY Created the Lowest-Calorie Chocolate Bar on the Market By Laura McQuarrie | Published 2022-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar References: [prnewswire](https://www.prnewswire.com/news-releases/gatsby-is-launching-a-game-changing-line-of-peanut-butter-cups-and-decadent-chocolate-barsall-for-a-fraction-of-the-calories-and-sugar-301481734.html) & [gatsbychocolate](https://www.gatsbychocolate.com/products/classic-milk-chocolate)  Following its initial launch in June 2021, [GATSBY](https://www.trendhunter.com/trends/lowcalorie-peanut-butter-cups) reformulated and rebranded its chocolate products to create the lowest-calorie chocolate bar by far on the market. Notably, the brand's chocolate bars boast about half of the calories as compared to the leading low-sugar chocolate bars. Sea Salt Extra Dark is the newest low-calorie chocolate bar from the brand and it's [keto-friendly and vegan](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) with just 60 calories and two grams of sugar per serving. The salty and sweet treat joins other low-calorie chocolate bars from the brand like the Classic Milk Chocolate Style and Almond Dark Chocolate Style. CEO and Founder Doug Bouton is best known for his role in co-founding [Halo Top](https://www.trendhunter.com/trends/chocolate-cake-batter) ice cream, who says, "I'm extremely proud of our team because what took Halo Top three years to do–re-formulate and re-brand–we were able to do in three months with GATSBY. Our new packaging is our attempt at a 2020's take on 1920's style." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 75% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Chocolate Bars:** Creating low-calorie and keto-friendly chocolate bars opens up a market for health-conscious and dieting consumers to indulge without guilt. - **Reformulation and Rebranding:** Reformulating and rebranding food products can be an effective way to revitalize a company's image and appeal to new consumers. - **1920's Style Packaging:** Incorporating vintage or retro packaging into modern products can create a unique and appealing aesthetic for consumers looking for nostalgia or a unique visual identity. ### Where This Applies - **Food and Beverage:** Low-calorie and keto-friendly products are in high demand in the food and beverage industry for health-conscious and dieting consumers. - **Packaging:** Utilizing unique, vintage, or retro packaging designs can set brands apart and attract consumers seeking a unique and appealing visual identity. - **Marketing and Advertising:** Effective rebranding can revitalize a company's image and expand their target audience, creating new marketing and advertising opportunities. ## Related on Trend Hunter - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md) - [Low-Calorie Peanut Butter Cups](https://www.trendhunter.com/trends/lowcalorie-peanut-butter-cups.md) - [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md) - [Creamy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-madness.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md) - [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md) - [Dark Chocolate Cookie Bars](https://www.trendhunter.com/trends/dark-chocolate-cookie-bars.md) - [Low-Sugar Vegan Chocolates](https://www.trendhunter.com/trends/low-sugar-vegan-chocolates.md) - [Candy Bar Dessert Pots](https://www.trendhunter.com/trends/white-chocolate-caramel-crme-dessert.md)