# Curbside Halloween Experiences Lowe's Curbside Halloween Presents Family Friendly Fun By Ell Smith | Published 2020-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lowes-curbside-halloween References: [adweek](https://www.adweek.com/brand-marketing/how-lowes-is-offering-a-safe-trick-or-treating-option-this-halloween/) & [lowes](https://www.lowes.ca/) The pandemic has given brands the opportunity to flex their creative muscle when it comes to connecting and engaging consumers, and [Lowe's](https://www.trendhunter.com/trends/holiday-house-kits) curbside Halloween is a perfect example of just that. With festivities and large gatherings cancelled, Lowe's Halloween experience presents a responsible and family friendly alternative to trick-or-treating. The brand is inviting guests to reserve spots for a curbside event, in which a [group pumpkin carving](https://www.trendhunter.com/trends/kids-club) will be taking place. In a statement, Lowe's evp Joe McFarland said “While the pandemic has changed many elements of everyday life, the tradition of trick-or-treating doesn’t have to be one of them”. Pumpkins are being provided, and costumes encouraged but not required. The event is taking place at 1,700 stores country-wide. Image Credit: Lowe's ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Curbside Halloween Experiences:** Brands can provide more curbside interactive experiences for holidays and events. - **Family Friendly Halloween Alternatives:** Businesses can cater to family friendly and socially responsible holiday experiences. - **Creativity in Event Planning:** Innovative companies can generate creative event ideas to engage customers during a pandemic. ### Sectors Adopting This - **Retail Industries:** Retail industries can use curbside experiences to promote sales and build community engagement. - **Event Planning Industries:** Event planning industries can provide unique and special events while enforcing safety and social responsibility. - **Hospitality Industries:** Hospitality industries can create interactive and different events for consumers in order to maintain sales during a pandemic. ## Related on Trend Hunter - [Gingerbread Architecture Kits](https://www.trendhunter.com/trends/holiday-house-kits.md) - [Family-Friendly Halloween Essentials](https://www.trendhunter.com/trends/oriental-trading.md) - [Shoppable Halloween Livestreams](https://www.trendhunter.com/trends/shoppertainment-pop-up.md) - [Halloween-Themed Bowling Events](https://www.trendhunter.com/trends/halloween-boowling-spooktacular.md) - [Halloween-Inspired Retail Capsules](https://www.trendhunter.com/trends/target-3.md) - [Spooky Slider Packaging](https://www.trendhunter.com/trends/halloween-retail-packaging.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md)