# Lower-Calorie Creamy Dressings Litehouse's Dressings are Made with Non-Fat Yogurt By Kalin Ned | Published 2023-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lowercalorie-creamy-dressings References: [litehousefoods](https://www.litehousefoods.com/salad-summer-school/) & [litehousefoods](https://www.litehousefoods.com/ca/products/classic-caesar-greek-yogurt-dressing/)  Food brand [Litehouse](https://www.trendhunter.com/trends/litehouse-loaded) is answering consumer demand for health and wellness in the readymade foot category with its [lower-calorie creamy dressings](https://www.trendhunter.com/trends/toss-salad-dressing). The company's product range utilizes non-fat yogurt as the base. In comparison to traditional dressing options on the market, Litehouse's offerings are only 40 calories per servings. The lower-calorie creamy dressing line-up includes four classic flavors. Consumers can opt for Creamy Ranch, Tzatziki Ranch, Classic Caesar, and Avocado Cilantro. The health-focused formulas are also gluten-free and free from artificial colors, flavors, and preservatives. Litehouse also markets its high-quality products in immersive ways. Recently, the brand launched the 'Salad [Summer School](https://www.trendhunter.com/trends/summer-fresh1)' curriculum—a weekly cooking classes event that encourages individuals to make wellness-informed choices. The first class shared a Pear and Arugula Orzo Salad recipe with individuals. Image Credit: Litehouse ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 53% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Health and Wellness in Food:** Litehouse's lower-calorie creamy dressings tap into the growing consumer demand for healthier options in the ready-made food category. - **Utilizing Non-fat Yogurt:** Litehouse's use of non-fat yogurt as the base for their creamy dressings showcases the trend of alternative ingredients in traditional food products. - **Immersive Marketing Experiences:** Litehouse's 'Salad Summer School' curriculum highlights the trend of brands creating unique and interactive experiences to engage customers and promote their products. ### Who This Affects Most - **Food and Beverage:** The lower-calorie creamy dressings cater to health-conscious consumers and present an opportunity for innovation in the food and beverage industry. - **Healthy Ingredients:** The use of non-fat yogurt as a base in dressings opens up opportunities for ingredient suppliers to create and market healthier alternatives in the food industry. - **Online Cooking Classes:** The 'Salad Summer School' curriculum demonstrates the potential for growth and innovation in the online education and culinary industries. ## Related on Trend Hunter - [Versatile Refrigerated Salad Dressings](https://www.trendhunter.com/trends/health-nut-dressings.md) - [Probiotic Salad Dressings](https://www.trendhunter.com/trends/lifeway-foods-kefir-dressing.md) - [Creamy Oat Milk Dressings](https://www.trendhunter.com/trends/simply-plant-based-dressings.md) - [Creamy Low-Calorie Condiments](https://www.trendhunter.com/trends/fropro-fit-sauce.md) - [Citrusy Greek Yogurt Products](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range.md) - [Clean Label Salad Dressings](https://www.trendhunter.com/trends/newmans-own-2.md) - [Free-From Vinaigrette Sauces](https://www.trendhunter.com/trends/california-olive-ranch-vinaigrette.md) - [Low-Calorie Greek Yogurts](https://www.trendhunter.com/trends/lowcalorie-greek-yogurts.md) - [Vegan Buttermilk Salad Dressings](https://www.trendhunter.com/trends/buttermilk-salad-dressings.md)