# Brain-Sensing Sunglasses The Smith Lowdown Focus Sunglasses Use EEG to Monitor Your Brain By Michael Hemsworth | Published 2017-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lowdown-focus-sunglasses References: [werd](http://www.werd.com/47276/these-sunglasses-from-smith-track-your-brain-activity/) & [amzn.to](http://amzn.to/2xRpch4) Body tracking has become somewhat commonplace given the rise of [fitness trackers](https://www.trendhunter.com/trends/timex-pison), so the Smith Lowdown Focus sunglasses look to push this to the next level with a new kind of sensing technology. Incorporating [noninvasive EEG sensors](https://www.trendhunter.com/trends/the-muse-s-athena), the sunglasses are able to track and measure your brain activity and send the data to the Smith Focus app when you are training. Users can then see detailed insights regarding their cognitive activity to help them further develop their level of focus and train with a more effective hand. The Smith Lowdown Focus sunglasses identify the need for complex [tracking technology](https://www.trendhunter.com/trends/smart-eyewear1) for consumers that is discreet, results oriented and able to be easily incorporated into one's lifestyle without requiring major changes to schedule. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Brain-sensing Wearables:** Advancements in EEG sensor integration into wearable devices for fitness and cognitive training. - **Noninvasive Neurotechnology:** Developments in noninvasive neurotechnology for real-time tracking and measurement of brain activity in diverse settings. - **Cognitive Performance Enhancement:** Emerging demand for wearable technologies that can enhance cognitive performance through precision monitoring and analysis of brain activity. ### Where This Applies - **Technology:** Opportunities for tech companies to develop innovative products that integrate noninvasive EEG sensors into wearable devices with a focus on cognitive training. - **Fitness:** Growth potential for fitness companies to offer wearable devices that incorporate EEG sensors for tracking cognitive activity during workouts and optimizing performance. - **Healthcare:** Applications for neurotechnology in healthcare for real-time monitoring of brain activity in patients with neurological disorders and for neurorehabilitation. ## Related on Trend Hunter - [Emotion-Sensing Eyewear](https://www.trendhunter.com/trends/emteq-labs-sense.md) - [Brain Tracking Headphones](https://www.trendhunter.com/trends/mw75-neuro-lt.md) - [Athletic Training Eyewear](https://www.trendhunter.com/trends/falconframes.md) - [AI-Powered Sleep Headsets](https://www.trendhunter.com/trends/frenz-brainband.md) - [AR-Enabled Sports Glasses](https://www.trendhunter.com/trends/engo-2.md) - [Brainwave-Monitoring Headphones](https://www.trendhunter.com/trends/mw75-neuro.md) - [Brainwave-Tracking Headbands](https://www.trendhunter.com/trends/muse-s-athena.md) - [Brain Training Headsets](https://www.trendhunter.com/trends/brain-training-solution.md) - [Wearable Health-Management Sunglasses](https://www.trendhunter.com/trends/isportwear.md)