# Low-Cost Investment Apps The 'Dodl' App Targets New Entrants Into the World Of Investing By Rahul Kalvapalle | Published 2021-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lowcost-investment-app References: [citywire](https://citywire.co.uk/wealth-manager/news/it-s-a-dodl-aj-bell-launches-low-cost-app-based-platform/a1589214?ref=wealth-manager-new-latest-news-test1-list) & [dodl](https://www.dodl.co.uk/)  AJ Bell, a British company that offers stockbroking and investing services in the online space, has launched a brand new investment app that is designed to welcome younger consumers into the fold by offering a vast array of consolidated investment and financial tools at a hugely competitive and low cost. The 'Dodl' investment app allows consumers to go about deciding between individual savings account, lifetime savings account and pension and general investment account for a monthly minimum fee of around $1.33 in addition to an annual charge of 0.15 percent. The app allows customers to enjoy full integration with Apple and Google Pay as well as debit cards, allowing them a number of different pathways into the platform. With funds ranging from low-cost options to one of six different risk levels, the 'Dodl' investment app is designed to welcome newer and younger players into the financial investment world. Image Credit: AJ Bell ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 7% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Low-cost Investment Platforms:** Offering low-cost and easy-to-use investment platforms for younger and less experienced investors. - **Integrated Investment and Financial Tools:** Providing customers with consolidated investment and financial tools with seamless integration with digital payment systems. - **Risk-based Investment Strategies:** Offering customizable investment strategies with low-risk options for newer and more risk-averse investors. ### Who This Affects Most - **Fintech:** Fintech companies can leverage low-cost investment platforms to attract younger customers and expand their market share. - **Banking:** Banks can offer integrated investment and financial tools to their customers to enhance customer loyalty and engagement. - **Asset Management:** Asset management firms can create risk-based investment strategies to attract younger investors and increase their assets under management. ## Related on Trend Hunter - [Attainable Trading Apps](https://www.trendhunter.com/trends/attainable-trading-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Secure Gold Investment Apps](https://www.trendhunter.com/trends/oropocket-app.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [Loss-Protected Investment Platforms](https://www.trendhunter.com/trends/odo-platform.md) - [Gamified Stock Trading Apps](https://www.trendhunter.com/trends/stock-trading-apps.md) - [Crypto-Compatible Investment Apps](https://www.trendhunter.com/trends/cryptocompatible-investment-app.md)