# Fruit-Forward Low-Calorie Wines Kim Crawford Launched Low-Calorie Wines in Time for the Summer By Elena Rahman | Published 2022-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowcalorie-wines References: [kimcrawfordwines](https://www.kimcrawfordwines.com/)  These [low-calorie wines](https://www.trendhunter.com/trends/bota-box-breeze) by Kim Crawford are light and refreshing, ideal for the warm summer months. The company is pursuing the consumer desire for [mindful drinking products](https://www.trendhunter.com/trends/reduced-alcohol-syrah) by creating a better-for-you wine selection that can be enjoyed with friends and family with a focus on wellness. Kim Crawford's Illuminate Sauvignon Blanc boasts a passionfruit and guava aroma with an herbal and crispy citrus palate. The wine includes only 90 calories per 188 mL serving and 7% alcohol. In addition, Kim Crawford's Illuminate Rosé is watermelon forward and features notes of berry fruit and florals. The Rosé is ideal for sipping on a warm summer day and also contains [90 calories per 188mL serving at 7% alcohol](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1). Image Credit: Kim Crawford ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 50% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Wine:** Kim Crawford is disrupting the wine industry by creating low-calorie wine options, catering to a growing consumer interest in mindful drinking and healthier lifestyles. - **Mindful Drinking:** Creating mindful drinking products is a trend that can be capitalized on by alcoholic beverage companies, as the desire for healthier alternatives continues to grow. - **Better-for-you Products:** Producing better-for-you wine, such as low-calorie options, is a trend that could potentially disrupt the wine industry by appealing to a wider audience that seeks healthier options. ### Who This Affects Most - **Wine:** The wine industry has an opportunity to disrupt the market by producing low- calorie wine and other healthier alternatives in order to cater to consumers' changing tastes and preferences. - **Alcoholic Beverages:** Alcoholic beverage companies can capitalize on the growing trend of mindful drinking by creating new and innovative products that appeal to consumers seeking healthier alternatives. - **Health and Wellness:** The health and wellness industry has an opportunity to diversify its offerings, expand and capitalize on consumers' growing interest in mindful and healthier drinking options. ## Related on Trend Hunter - [Refreshing Light-in-Alcohol Wines](https://www.trendhunter.com/trends/lightinalcohol-wines.md) - [Crisp Fruit-Forward Proseccos](https://www.trendhunter.com/trends/kim-crawford-extra-dry-prosecco.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Delectable Low-Calorie Spirits](https://www.trendhunter.com/trends/concha-y-toro.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Light White Wines](https://www.trendhunter.com/trends/light-sauvignon-blanc.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md) - [Luxurious Wine Pop-Ups](https://www.trendhunter.com/trends/kim-crawford.md) - [Low-Alcohol Sauvignon Wines](https://www.trendhunter.com/trends/the-duckhorn-portfolio.md)