# Low-Calorie Peanut Butter Cups GATSBY's Peanut Butter Cups are Just 50 Calories Per Cup By Laura McQuarrie | Published 2022-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowcalorie-peanut-butter-cups References: [prnewswire](https://www.prnewswire.com/news-releases/gatsby-is-launching-a-game-changing-line-of-peanut-butter-cups-and-decadent-chocolate-barsall-for-a-fraction-of-the-calories-and-sugar-301481734.html) & [gatsbychocolate](https://www.gatsbychocolate.com/)  [GATSBY](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar) is not just introducing low-calorie Peanut Butter Cups but the lowest-calorie peanut butter cups on the market. With just 50 calories per cup, the [milk chocolate and peanut butter](https://www.trendhunter.com/trends/reeses-pbj-big-cups) indulgences from the brand are also said to be "about half the calories compared to the leading low-sugar peanut butter cups." The rich and creamy peanut butter and chocolate snacks make a familiar childhood treat enjoyable without the excess sugar and calories. Knowing that many consumers want to eat without guilt, and without paying attention to the calories, the brand created a recipe that uses alternative sweeteners like allulose and MCT oil. The 50-calorie peanut butter cups share just two grams of sugar per serving for a well-balanced sweet treat. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 24% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Indulgences:** There is a growing trend towards indulgent treats with low calorie counts, presenting an opportunity to create more low calorie snacks that maintain the taste of their high calorie counterparts. - **Alternative Sweeteners:** As consumers seek out healthier sweetening options, there is an opportunity to develop and promote alternative sweeteners such as allulose and MCT oil. - **Well-balanced Snacks:** As consumers increasingly prioritize healthy food options, there is a growing opportunity to create well-balanced snacks that provide the same indulgence as traditional snacks while promoting healthier alternatives. ### Sectors Adopting This - **Confectionery:** The confectionery industry can take advantage of the low calorie trend by developing and promoting more low calorie sweet treats using alternative sweeteners. - **Food and Beverage:** As the trend towards healthier snacking continues, the food and beverage industry can develop and promote well-balanced snacks that cater to consumers' growing health concerns. - **Healthy Eating:** With more consumers seeking out healthier snack options, there is an opportunity for the healthy eating industry to continue developing and promoting well-rounded snack options that provide the same indulgence as traditional snacks. ## Related on Trend Hunter - [Low-Calorie Chocolate Bars](https://www.trendhunter.com/trends/lowestcalorie-chocolate-bar.md) - [Peanut Butter-Packed Chocolate Cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups.md) - [Low-Sugar Peanut Butter Cups](https://www.trendhunter.com/trends/mini-peanut-butter-cups.md) - [Creamy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-madness.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Keto-Friendly Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-keto.md) - [Low-Sugar Chocolate Bites](https://www.trendhunter.com/trends/whims.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-crispies.md) - [Low-Calorie Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-chocolate-bar.md)