# Mexican-Style Light Lagers This Low-Calorie Beer is Designed For Guilt-Free Enjoyment By Rahul Kalvapalle | Published 2023-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowcalorie-beers References: [thebrewermagazine](https://thebrewermagazine.com/calidad-beers-latest-brand-extension-cloud-made-for-health-conscious-drinker/) & [shoplidadbeer](https://shop.calidadbeer.com/products/calidad-beer-light-12-pack)  Calidad Beer, which was co-founded by baseball star Adrian Gonzalez and entrepreneur Josh Zad with the aim of bringing Mexican-style beverages to California, has introduced a delicious new low-calorie beer that nevertheless manages to score high when it comes to flavor. The 'Calidad Light' beer comes in at only [four percent ABV](https://www.trendhunter.com/trends/chilly-ones-beer) and happens to contain no more than 96 calories and 2.8 grams of carbohydrates per can. What's more, it also contains very low levels of gluten, making it a promising option for people with sensitivity to gluten. Perhaps unsurprisingly, this low-calorie beer is being positioned as a goo option for people who value a healthy and active lifestyle but still want to be able to enjoy a deliciously refreshing beer every now and again. “With Calidad Light, I wanted to create a product that not only complements my active lifestyle, but also preserves the authentic taste found in our classic [Mexican-style lager](https://www.trendhunter.com/trends/three-floyds)," noted Gonzalez, a five-time MLB All-Star. Image Credit: Calidad ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 22% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Beers:** The rise in demand for low-calorie beers presents an opportunity for brewers to develop innovative, guilt-free options that still deliver on flavor. - **Gluten-free Beverages:** The increasing awareness of gluten sensitivities opens up possibilities for the creation of gluten-free beers that cater to a growing consumer segment. - **Healthy Lifestyle Drinks:** The trend towards healthier lifestyles creates a market for beverages that offer low calorie and low carbohydrate options, appealing to health-conscious individuals. ### Who This Affects Most - **Craft Beer Industry:** Craft brewers can tap into the demand for low-calorie, gluten-free, and healthy lifestyle beers to attract new customers and differentiate themselves in a competitive market. - **Food and Beverage Industry:** For companies that produce and distribute beverages, exploring and investing in low-calorie and gluten-free options can help meet consumer demands and expand product offerings. - **Sports and Fitness Industry:** Collaborations between athletes and beverage brands can capitalize on the growing interest in healthier options, offering athletes and fitness enthusiasts drinks that align with their active lifestyles. ## Related on Trend Hunter - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Alcohol-Free Salty Citrus Beers](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal-nonalcoholic.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md)