# Light Prickly Pear Beers Michelob Ultra's Newest Low-Calorie Beer Features Real Exotic Fruit By Laura McQuarrie | Published 2019-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowcalorie-beer References: [thedailymeal](https://www.thedailymeal.com/drink/michelob-ultra-infusions/032119) & [michelobultra](https://www.michelobultra.com/) As part of a new line of Infusions, [low-carb and low-calorie beer](https://www.trendhunter.com/trends/healthconscious-beer) brand Michelob Ultra is introducing a light new option with a refreshing lime and prickly pear flavor. With Infusions, Michelob Ultra is introducing a new line of beer products made with [real exotic fruit](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). Inspired by the inclusion of prickly pear in craft cocktails, the brand created this new low-ABV offering, which features a balance of sweet fruit and citrus flavors. Like the original Michelob Ultra, the Michelob Ultra Lime & Prickly Pear Cactus Infusions contains just 95 calories. Michelob Ultra commonly markets its products as part of a healthy lifestyle that's full of activities. Notably, the beer meets the strict standards of the keto diet, making this [light lager](https://www.trendhunter.com/trends/pabst-light) with its real fruit and natural flavors appealing to a very specific audience. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Exotic Fruit Beers:** Disruptive Innovation Opportunity: There is an opportunity for breweries to create low-calorie beers infused with real exotic fruits, catering to health-conscious consumers seeking unique flavors. - **Craft Cocktails Inspired Beers:** Disruptive Innovation Opportunity: Breweries can create beers inspired by craft cocktails, such as incorporating ingredients like prickly pear, to offer consumers a refreshing and unique drinking experience. - **Keto-friendly Beer Options:** Disruptive Innovation Opportunity: There is a market for breweries to develop beers that meet the strict standards of the keto diet, targeting health-conscious individuals following low-carb lifestyles. ### Sectors Adopting This - **Beer Brewing Industry:** Disruptive Innovation Opportunity: The beer brewing industry can explore the creation of new beer flavors and ingredients, tapping into the growing demand for healthier and more diverse options. - **Health and Wellness Industry:** Disruptive Innovation Opportunity: The health and wellness industry can promote low-calorie, exotic fruit-infused beers as part of a balanced, active lifestyle, appealing to consumers seeking healthier alcoholic beverage alternatives. - **Craft Cocktail Industry:** Disruptive Innovation Opportunity: The craft cocktail industry can collaborate with breweries to create beer versions of popular craft cocktails, expanding their product offerings and reaching a wider audience. ## Related on Trend Hunter - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Coconut Water-Infused Seltzers](https://www.trendhunter.com/trends/michelob-ultra-organic-seltzer-essential-collection.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Lime-Flavored Alcohol-Free Beers](https://www.trendhunter.com/trends/partake-lime-brew.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md)