# Flavorsome Low-Alcohol IPAs This IPA Delivers Delicious Hoppiness In a Newly Canned Format By Rahul Kalvapalle | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowalcohol-ipa References: [brewbound](https://www.brewbound.com/news/migration-announces-hello-again-ipa-seasonal-release) & [migrationbrewing](https://migrationbrewing.com/core-beers/)  Migration [Brewing](https://www.trendhunter.com/trends/dryhopped-ipa), which has spent the last 13 years establishing itself as an award-winning brewery of high-quality craft beverages, has launched a low-alcohol IPA that is designed to offer the unique flavor profile of pale ales with an accessible degree of buzz that makes it ideal as an easy-drinking beverage. The 'Hello Again IPA' is a beer that comes in at 4.8 percent ABV, which is lower than many IPAs deliver. Taking its cue from West Coast-style beers, this particular IPA makes use of a trio of hops ranging from Mosaic to Azacca and Idaho 7, making for a flavor profile that emphasizes [aromas of tangerine and mango](https://www.trendhunter.com/trends/big-mango-beer-hug). Elsewhere, this beer utilizes a grain bill that revolves around flaked oats, 2 Row and Vienna Malts, resulting a crisply refreshing beer. Designated as a replacement for Migration Brewing's 'Infinite Riff' IPA, this low-alcohol IPA is all set to transition from being a pub favorite to a canned classic. Image Credit: Migration Brewing ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 3% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Craft Beers:** Breweries can create new markets by leveraging low-alcohol versions of their most popular beers. - **West Coast-style Ipas:** Hops are a key ingredient in IPA flavors, but emphasizing a specific hop profile can help differentiate a brewery's IPAs from the competition. - **Canned Craft Beverages:** Packaging popular beers and beverages in cans can help reach a wider audience, as well as provide new distribution channels and opportunities for increased sales. ### Who This Affects Most - **Craft Beer Industry:** Brewers can experiment with low-alcohol versions of their beers and promote them as a healthier alternative to traditional craft beers. - **Alcohol Beverage Industry:** Low-alcohol versions of popular drinks can appeal to consumers who want to reduce their alcohol intake but still enjoy the taste and experience of drinking. - **Packaging Industry:** Canned craft beverages create new opportunities for innovative packaging designs and sustainable materials, as well as meeting increasing demand for convenient, on-the-go options. ## Related on Trend Hunter - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Global Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/gruvi-juicy-ipa.md) - [Accessibly Hopped Hazy IPAs](https://www.trendhunter.com/trends/hopped-hazy-ipas.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md)