# Low-Alcohol Gin Spirits 18.8 Gin is Precisely Distilled to Just 18.8% Alcohol By Laura McQuarrie | Published 2021-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowalcohol-gin References: [forbes](https://www.forbes.com/sites/katedingwall/2020/09/09/new-low-alcohol-gin-and-vodka-woos-health-conscious-drinkers/?sh=505402924c72) & [fluidassets](https://www.fluidassets.ca/our-brands) While the average alcohol content of gin is 40% ABV, 18.8 [Gin](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins) is a low-alcohol gin that comes in at a precise 18.8% ABV, appealing to those who are looking for strong spirit flavors without the high alcohol content. The growing demand for [low-alcohol spirits](https://www.trendhunter.com/trends/sylva-1) is being driven by health-conscious drinkers and sober-curious individuals who crave full-flavor, mindful drinking experiences. Chris Lund, chief creative officer of [FLUID Assets](https://www.trendhunter.com/trends/aqua-bag), says "One of our product development requirements from day one was ensuring our vodka and gin would offer the same taste experience as standard full-proof spirits." The refreshing low-ABV gin spirit is said to have notes of juniper and elderflower that mingle with citrus and spice on the palate. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-alcohol Spirits:** The trend towards low-alcohol spirits appeals to health-conscious drinkers and sober-curious individuals, creating opportunities for innovation in the spirits industry. - **Craft Distilling:** Craft distillers can capitalize on the growing demand for low-alcohol spirits by focusing on unique flavor profiles and innovative distillation techniques. - **Mindful Drinking:** As more consumers seek out mindful drinking experiences, there is potential for disruptive innovation in the beverage industry, such as non-alcoholic spirits and cocktails. ### Sectors Adopting This - **Spirits:** Low-alcohol spirits like 18.8 Gin are disrupting the traditional spirits market and creating opportunities for craft distillers and established brands alike. - **Beverage:** In response to the growing trend towards mindful drinking, the beverage industry can innovate with new low-alcohol and non-alcoholic options that prioritize taste and flavor. - **Health and Wellness:** The trend towards low-alcohol spirits aligns with the wider health and wellness movement, presenting opportunities for innovation in the industry and for businesses to cater to health-conscious consumers. ## Related on Trend Hunter - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Citrusy Alcohol-Free Gins](https://www.trendhunter.com/trends/tanqueray-flor-de-sevilla-00.md)