# Low-Alcohol Bars London's Shaman Helps People Partake in "Healthy Hedonism" By Laura McQuarrie | Published 2020-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lowalcohol-bars References: [globetrender](https://globetrender.com/2020/03/13/shaman-low-alcohol-bar/) & [shaman-coffee](https://shaman-coffee.com/menu/) Shaman is one of the first low-alcohol bars in London and it's a place where healing, rejuvenation and self-care are at the center of the experience. The low-alcohol bar is a place for people to indulge in "healthy hedonism" by exploring everything from fresh juices to no- and low-alcohol drinks. Some of the options on the menu include the Fuel Energiser, made with coconut water, cucumber, romaine, spinach, kale, lemon and mint, as well as the Skin Glow, prepared with skin-nourishing ingredients like apple, carrot, lemon, ginger and anti-inflammatory turmeric. To enjoy with the no- and low-alcohol drinks at Shaman, there's also a menu that's mostly vegetarian, although there are many vegan and gluten-free options available. Shaman's approach to food and drinks reflects the way conscious Gen Z is balancing health and indulgence. Image Credit: Shaman ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-alcohol Bars:** The concept of low-alcohol bars can be disruptive by catering to the growing demand for health-conscious options that also promote indulgence. - **Healthy Hedonism:** The idea of healthy hedonism can create opportunities for businesses to offer experiences that prioritize self-care and rejuvenation while still offering indulgent options. - **Conscious Gen Z:** Catering to the health-conscious preferences of Gen Z can be a disruptive innovation opportunity for businesses across various industries. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of low-alcohol bars by introducing more health-conscious options, including vegetarian and vegan menus. - **Hospitality:** Hospitality businesses, such as hotels and resorts, can create packages and experiences that align with the concept of healthy hedonism by offering activities and amenities that promote self-care and wellness. - **Marketing and Advertising:** Marketing and advertising companies can target the conscious Gen Z demographic by promoting products and experiences that emphasize health and balance, while still offering indulgent options. ## Related on Trend Hunter - [Stylish Low-Alcohol LA Bars](https://www.trendhunter.com/trends/lowalcohol-la-bar.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Mindful Cocktail Menus](https://www.trendhunter.com/trends/free-spirited-by-loews-hotels.md) - [Non-Alcoholic Lavender Daiquiris](https://www.trendhunter.com/trends/lavender-daiquiri.md) - [Zero-Proof Functional Martinis](https://www.trendhunter.com/trends/dry-and-dirty.md) - [Mediterranean-Inspired Cocktail Bars](https://www.trendhunter.com/trends/bar-bisou-bisou.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md)