# All-Natural CBD Sodas Drink 420's Low-Calorie, Low-Sugar Soft Drink is Infused with Cannabidiol By Laura McQuarrie | Published 2019-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-sugar-soft-drink References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/drink-420-to-bring-highest-cbd-content-to-soft-drink-aisle/575488.article) & [drink420](https://drink420.co.uk/) The canned beverages offered by Drink 420 are uniquely positioned at a time where many health-conscious consumers are making the switch to better-for-you and low-sugar soft drinks, and are open to exploring [CBD-infused beverages](https://www.trendhunter.com/trends/skip-cbd-drink). Drink 420 offers all-natural [low-calorie flavored sparkling water beverages](https://www.trendhunter.com/trends/thc-sparkling-waters) in botanical flavors like Wild Berries and Elderflower Lime. The 33-calorie beverages feature [no added sugar](https://www.trendhunter.com/trends/mary-jones-zero-sugar)—just what the brand describes as "zingy fruits, the legal bit from cannabis [and] plant extracts." With 15 milligrams of cannabidiol per each 250-milliliter can, Drink 420 sets itself apart for its high CBD content. With cannabis-derived ingredients making their way into the mainstream, marijuana and cannabis culture are being completely rebranded. Drink 420 notes, "420 is typically known as code for ‘getting high’, but we don’t believe that. We believe it’s the time to take a moment to rebalance with all the benefits from cannabis but none of the high." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Health-conscious Soft Drinks:** Health-conscious consumers are switching to low-sugar soft drinks, creating an opportunity for CBD-infused beverages like Drink 420. - **Cbd-infused Beverages:** The rise of CBD-infused products opens up opportunities for innovative beverages like Drink 420's all-natural CBD sodas. - **Rebranding Cannabis Culture:** As cannabis-derived ingredients enter the mainstream, there is a potential for disruptive innovation in the marijuana and cannabis culture. ### Who This Affects Most - **Soft Drink Industry:** The soft drink industry can explore the growing trend of health-conscious beverages and create innovative CBD-infused options. - **CBD Products Industry:** The CBD products industry can capitalize on the rising demand for CBD-infused drinks by offering innovative and all-natural options like Drink 420. - **Cannabis Culture Industry:** The cannabis culture industry has an opportunity to rebrand itself as cannabis-derived ingredients become more accepted and create products like Drink 420's CBD sodas. ## Related on Trend Hunter - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Light Cannabis-Infused Tonics](https://www.trendhunter.com/trends/cann-lite.md) - [Low-Dose THC Sodas](https://www.trendhunter.com/trends/thc-soda.md) - [Cannabis-Infused Social Sodas](https://www.trendhunter.com/trends/daizy.md) - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Low-Calorie THC-Infused Sodas](https://www.trendhunter.com/trends/diet-root-beer-thc-drink.md) - [Low-Dose THC Seltzers](https://www.trendhunter.com/trends/anytime-seltzers.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md)