# Sour Low-Sugar Gummies Smashgummy Products Contain Three Grams of Sugar Per 15 Gummies By Laura McQuarrie | Published 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-sugar-gummies References: [nosh](https://www.nosh.com/news/2019/smashmallow-closes-funding-round-from-acg-launches-low-sugar-gummies) & [smashmallow](https://smashmallow.com/) Smashmallow is best known for making a range of marshmallow-based snacks—like naturally gluten-free rice treats and snackable marshmallows—and it is venturing into a new category with the creation of its new [low-sugar gummies](https://www.trendhunter.com/trends/better-sour-tart-cherry). These confections set themselves apart from comparable products in a number of ways, including the fact that the treats are shaped like small hot air balloons that tie in with Smashmallow's packaging. Additionally, the [low-sugar sweets](https://www.trendhunter.com/trends/new-smartsweets-products) contain just three grams of sugar per each 15-gummy serving, and are made with a mix of organic cane sugar and the naturally occurring sugar in prebiotic tapioca fiber, rather than sugar alcohols or stevia. Smashgummy is being launched in two varieties, a [sour flavor](https://www.trendhunter.com/trends/passion-fruit-sour-gummy-stars) and a fruity option, which are expected to be seen on retail shelves as of 2020. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 34% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-sugar Gummies:** The trend of low-sugar gummies presents an opportunity for companies to cater to health-conscious consumers who still want to indulge in sweet treats. - **Organic and Natural Ingredients:** The trend of using organic cane sugar and natural ingredients in gummies provides a disruptive innovation opportunity to tap into the growing demand for clean label and healthier snacks. - **Creative Packaging:** The trend of using innovative packaging, such as shapes that tie into the brand's identity, offers a disruptive innovation opportunity to capture consumer attention and stand out on retail shelves. ### Who This Affects Most - **Confectionery:** The confectionery industry has the opportunity to incorporate low-sugar gummies into their product portfolios, appealing to health-conscious consumers without sacrificing taste. - **Snack Food:** The snack food industry can explore the use of organic and natural ingredients in gummy products, meeting the demand for healthier snacks. - **Packaging:** The packaging industry can capitalize on the trend of creative packaging by offering innovative designs and shapes for gummy products, helping brands differentiate themselves in the market. ## Related on Trend Hunter - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Low-Sugar Gummy Candies](https://www.trendhunter.com/trends/blobs-gummy-candy.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md)