# Low-Sugar Easter Gummies SmartSweets' Dropped Limited-Edition Low-Sugar Easter Candies By Laura McQuarrie | Published 2024-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-sugar-easter-candies References: [instagram](https://www.instagram.com/p/C35oQA5RANf/?img_index=1) & [smartsweets](https://smartsweets.com/products/berry-bunnies)  Balancing the desire to enjoy the sweetness of Easter with the need to be mindful of sugar intake can be challenging but [low-sugar candies](https://www.trendhunter.com/trends/starburst-goodies) support guilt-free indulgence. The newest additions to [SmartSweets'](https://www.trendhunter.com/trends/low-sugar-caramels) portfolio of products without added sugars, artificial sweeteners and sugar alcohols are Berry Bunnies and Tropical Easter Eggs. Both of these plant-based limited-edition treats take the form of gummy candies containing just three grams of sugar per bag, with the Tropical Easter Eggs boasting a satisfyingly sour bite. According to the brand, the Berry Bunnies boast 92% less sugar per 50 grams versus the leading traditional candy equivalent, and the Tropical Easter Eggs come in at 88% less sugar. In place of sugar, these [Easter gummy candies](https://www.trendhunter.com/trends/swizzels-squashies-drumchick) make the most of high-quality stevia. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Easter Candies:** Innovative solutions that offer guilt-free indulgence while prioritizing sugar reduction during holiday celebrations. - **Plant-based Gummy Treats:** Emerging trend towards plant-based gummy candies as a delicious alternative in the confectionery market. - **Stevia Sweetened Products:** Growing demand for products sweetened with stevia as a natural sugar substitute, driving innovation in the food industry. ### Industries Being Reshaped - **Confectionery:** Opportunity for confectionery industry to introduce low-sugar and plant-based gummy candies to meet consumer demand for healthier alternatives. - **Food and Beverage:** Disruptive innovation potential in the food and beverage sector with the development of stevia-sweetened products catering to health-conscious consumers. - **Health and Wellness:** Rising interest in health and wellness products creates an opportunity for industries to explore and promote low-sugar Easter candies as a guilt-free option. ## Related on Trend Hunter - [Low-Sugar Easter Candies](https://www.trendhunter.com/trends/special-edition-easter-boxes.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Low-Sugar Heart Gummies](https://www.trendhunter.com/trends/sweet-hearts-valentines-edition.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Tart Multi-Colored Easter Candies](https://www.trendhunter.com/trends/lamb-sour-rainbows-candy-cube.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Low-Sugar Caramels](https://www.trendhunter.com/trends/low-sugar-caramels.md)