# Low-Sugar Sparkling Beverages Twelve Below's Low-Sugar Drinks Appeal to Health-Conscious Adults By Laura McQuarrie | Published 2021-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-sugar-drinks References: [barmagazine](https://barmagazine.co.uk/challenger-brand-twelve-below-launch-two-all-natural-low-sugar-sparkling-drinks-and-highlight-the-need-for-industry-change/) & [twelvebelow](https://www.twelvebelow.co.uk/) [Twelve Below](https://www.trendhunter.com/trends/the-twelve-pins) is known for its low-sugar drinks and it is now introducing a pair of new sparkling drinks that feature what it does best—great taste with 100% natural, low-sugar ingredients. These new low-sugar drinks follow the launch of the brand's tonics and mixers because Twelve Below spotted an opportunity to create [sparkling beverages](https://www.trendhunter.com/trends/yew) for uncompromising consumers. Powered by premium natural ingredients and a hint of sweetness from organic agave, the brand makes flavors like Lime & Basil and Elderflower & Lemon. Ross Smethurst, founder of Twelve Below says, “We wanted to produce interesting flavor combinations that add a twist to the adult soft drinks market. We offer a solution for health-conscious consumers who still enjoy a soft drink but don’t want the sugar or substitutes that are associated with ‘fizzy drinks.'" ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Beverages:** The trend of low-sugar beverages is appealing to health-conscious consumers who want to reduce their sugar intake while still enjoying great taste and flavor. - **Natural Ingredients:** The trend towards using 100% natural ingredients in sparkling beverages is disrupting the traditional soda industry and appealing to consumers seeking healthier alternatives. - **Adult Soft Drinks:** The trend of producing interesting and flavorful adult soft drinks is disrupting the use of traditional sodas in mixed drinks and providing an opportunity for unique product innovation. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on growing consumer interest in low-sugar, natural sparkling beverages by introducing new product lines or reformulating existing products to appeal to health-conscious consumers. - **Food Retail Industry:** The food retail industry can benefit from the trend of low-sugar sparkling beverages by carrying Twelve Below's products or similar products and marketing to health-conscious consumers looking for healthy, tasty beverages. - **Hospitality Industry:** The hospitality industry can benefit from the trend of interesting and flavorful adult soft drinks by creating unique cocktail recipes featuring low-sugar, natural sparkling beverages that appeal to health-conscious and adventurous consumers. ## Related on Trend Hunter - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Low-Sugar Leisure Sodas](https://www.trendhunter.com/trends/leisure-sodas.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md)