# Low-Sugar Baking Chips Lily's New Baking Chips Boast Less Than a Gram of Sugar Per Serving By Laura McQuarrie | Published 2020-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-sugar-baking-chips References: [prnewswire](https://www.prnewswire.com/news-releases/lilys-feeds-the-home-baking-trend-with-introduction-of-new-no-sugar-added-baking-chip-flavors-301073684.html) & [lilys](http://www.lilys.com/collections/) During quarantine, many people have discovered or rediscovered their love of baking by making everything from banana bread studded with chocolate chips and classic chocolate chip cookies—and during this time, [Lily's Sweets](https://www.trendhunter.com/trends/lilys-sweets) saw an increased demand for its low-sugar baking chips. According to the brand, there was a 25% increase in sales of its Dark Chocolate Baking Chips over a four-week period. Now, Lily's is introducing even more variety with two new kinds of baking chips to help people add more variety and [low-sugar sweetness to their baked creations](https://www.trendhunter.com/trends/dawn-balance-cookie-mixes). The all-new [Chocolate Salted Caramel Flavor Baking Chips](https://www.trendhunter.com/trends/no-sugar-added-salted-caramels) and the smooth White Chocolate Style Baking Chips boast a gram of sugar or less per serving, and are made with non-GMO, gluten-free ingredients, as always. Image Credit: Lily's Sweets ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 38% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Baking Products:** Brands can create low-sugar alternatives to baking staples to cater to health-conscious consumers. - **Gluten-free Baking Products:** Companies can tap into the growing popularity of gluten-free diets by creating baking ingredients and products that cater to these consumers' needs. - **Plant-based Baking Products:** There is an opportunity for brands to create more plant-based baking ingredients and products to cater to vegan and environmentally conscious consumers. ### Sectors Adopting This - **Food and Beverage Industry:** Brands in the food and beverage industry can pivot to produce healthier, low-sugar alternatives for baking staples to cater to health-conscious consumers. - **Health and Wellness Industry:** The health and wellness industry can tap into the growing demand for low-sugar, gluten-free, and plant-based baking products and create products to cater to these consumers' needs. - **Retail Industry:** Retailers can capitalize on the popularity of low-sugar and gluten-free baking products by offering a wider variety of these products in-store and online. ## Related on Trend Hunter - [Coconut Sugar-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/guittard-sant-72-cacao.md) - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Plant-Based Bakers Chocolate](https://www.trendhunter.com/trends/choco-oat-mlk-43-no-added-sugar.md) - [Low-Sugar Chocolate Bites](https://www.trendhunter.com/trends/whims.md) - [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md) - [Nostalgic Children's Gummies](https://www.trendhunter.com/trends/new-lilys-gummies.md) - [Ready-to-Bake Low-Calorie Cookies](https://www.trendhunter.com/trends/ketofriendly-cookie.md)