# Flavorful Low-Alcohol Cocktails Curry Up Now is Offering New Low Proof Cocktails in the Bay Area By Katherine Pendrill | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-proof-cocktails References: [qsrmagazine](https://www.qsrmagazine.com/news/curry-now-introducing-new-low-proof-cocktails-bay-area-locations) In an effort to meet the growing consumer demand for [low-alcohol drink options](https://www.trendhunter.com/trends/de-kuyper-batched-00), [Curry Up Now](https://www.trendhunter.com/trends/curry-smugglers) has introduced a new lineup of Low Proof Cocktails in the Bay Area. Curry Up Now recently introduced a Low Proof Cocktail menu at all of its Bay Area locations as part of its Mortar & Pestle bar brand. All of the new cocktails are made with wine or low proof spirits, resulting in a lower alcohol content overall. As Curry Up Now CEO Akash Kapoor explains, "With the increasing trend of lighter alcoholic beverages, we wanted to create a line of [low proof cocktails](https://www.trendhunter.com/trends/nowadays-cherry) that would offer guests a wider variety of drink options and incorporate the creativity that Curry Up Now is known for into sippable creations that pair with our innovative eats.” Available for takeout or in-store dining, the new Low Proof Cocktails include flavorful options like Mango Sangria, Sherry & Tonic, and Spritz Life. Image Credit: Curry Up Now ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-alcohol Drink Options:** Creating low-alcohol cocktails to meet the growing consumer demand for lighter alcoholic beverages. - **Leveraging Creativity in Low Proof Cocktails:** Incorporating innovative and creative flavors into low proof cocktails to offer guests a wider variety of drink options. - **Rise of Low Proof Spirits:** Utilizing low proof spirits in cocktails to reduce the overall alcohol content and cater to health-conscious consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can offer a range of low proof cocktails to cater to consumers seeking lighter alcoholic options. - **Hospitality:** The hospitality industry can incorporate low proof cocktails into their drink menus to appeal to health-conscious guests looking for flavorful alcohol alternatives. - **Alcohol and Spirits:** The alcohol and spirits industry can explore the production and marketing of low proof spirits to tap into the growing demand for lighter drinks. ## Related on Trend Hunter - [RTD No-Alcohol Cocktails](https://www.trendhunter.com/trends/booze-free-cocktails.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md) - [Mediterranean-Inspired Cocktail Bars](https://www.trendhunter.com/trends/bar-bisou-bisou.md) - [Premium Zero-Proof Alcohol Alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails.md) - [Mindful Cocktail Menus](https://www.trendhunter.com/trends/free-spirited-by-loews-hotels.md) - [Free-From Natural Mocktails](https://www.trendhunter.com/trends/farming-karma.md) - [Pouched Low-ABV Cocktails](https://www.trendhunter.com/trends/lowerabv-drinks.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md)