# Low-pH Cleansing Waters Cosrx's Low pH Niacinamide Micellar Cleansing Water Hydrates & Soothes By Laura McQuarrie | Published 2023-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/low-ph-niacinamide-micellar-cleansing-water References: [happi](https://www.happi.com/contents/view_breaking-news/2023-05-10/cosrx-is-bringing-science-to-derm-beauty-with-laun/) & [cosrx](https://www.cosrx.com/products/low-ph-niacinamide-micellar-cleansing-water) Cosrx, one of the top-selling brands on Amazon, added a new product to its range of dermatologist-approved skincare, the Low pH Niacinamide Micellar Cleansing Water. This moisturizing and gentle cleanser was created with sensitive and acne-prone skin in mind and it effectively removes makeup, clears pores and helps with balancing excess oil and sebum. With a cocktail of potent ingredients like niacinamide, hyaluronic acid and allantoin, the Low pH Niacinamide Micellar Cleansing Water soothes and hydrates the skin. This formula boasts a composition similar to the pH of skin so that the skin barrier is supported and kept in balance. This lightweight product is easily integrated into a skincare routine and it delivers results without irritation or residue. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 53% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Low-ph Skincare:** Opportunities to create low-pH skincare products that support the skin barrier and cater to sensitive and acne-prone skin. - **Micellar Cleansing Waters:** Innovative formulations and ingredients in micellar cleansing waters to effectively remove makeup, clear pores, and balance excess oil and sebum. - **Dermatologist-approved Skincare:** Development of skincare products that are approved by dermatologists for people with sensitive and acne-prone skin. ### Who This Affects Most - **Skincare:** Opportunities exist for companies that innovate to create low-pH skincare products that cater to sensitive and acne-prone skin. - **Beauty and Personal Care:** New product offerings in micellar cleansing waters with innovative formulations and ingredients that cater to various skin types. - **E-commerce:** Increasing opportunities in e-commerce sales of dermatologist-approved skincare products catering to the needs of consumers with specific skin concerns. ## Related on Trend Hunter - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Cleansing Peeling Water](https://www.trendhunter.com/trends/cleansing-peeling-water.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md)