# Floral Novelty-Scented Candles WorkInProgress Creates The Low Hanging Fruit Candle By Amy Duong | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-hanging-fruit References: [designtaxi](https://designtaxi.com/news/423225/Low-Hanging-Fruit-Fragrance-Wants-To-Be-The-Last-Novelty-Scented-Candle/) & [stopmakingcandles](https://stopmakingcandles.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Creative agency [WorkInProgress](https://www.trendhunter.com/trends/emergency-pizza) creates the new Low Hanging Fruit candle, which is a novelty product marking its 30th candle. It is meant to smell like a blend of fig with floral earthy notes of black currant. Additionally, all of the proceeds from the candle will be directed to a [Denver Ad School](https://www.trendhunter.com/trends/dionilife) scolarship. The product is described as“If you’ve been thinking of pitching a [product-scented candle](https://www.trendhunter.com/trends/between-the-sheets) for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’” Image Credit: Low Hanging Fruit ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 5% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Novelty Candles:** A trend towards creating candles with unique scents and concepts to capture consumer attention. - **Charitable Products:** A trend towards creating products that not only benefit the consumer, but also donate proceeds to charitable causes. - **Eco-friendly Candles:** A trend towards creating candles that are environmentally sustainable and made with natural materials. ### Who This Affects Most - **Home Goods:** Opportunity for home goods companies to create unique and environmentally sustainable candle products. - **Marketing Agencies:** Opportunity for marketing agencies to create novelty candle products to promote client brands. - **Charitable Organizations:** Opportunity for charitable organizations to partner with candle companies to create products that donate proceeds to important causes. ## Related on Trend Hunter - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md) - [Rose Garden-Inspired Candles](https://www.trendhunter.com/trends/outdoor-fellow.md) - [Floral Market-Inspired Candles](https://www.trendhunter.com/trends/marketinspired-candles.md) - [Farm-Fresh Candles](https://www.trendhunter.com/trends/farm-to-candle.md) - [Orange Blossom-Inspired Candles](https://www.trendhunter.com/trends/orange-blossom.md) - [Brunch Cocktail-Inspired Candles](https://www.trendhunter.com/trends/brunch-gossip.md) - [Tomato-Scented Candles](https://www.trendhunter.com/trends/tomatoscented-candle.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Bakery-Scented Candles](https://www.trendhunter.com/trends/mornings-at-levain-candle.md)