# Cloned Plaid Pictorials Low-Down by Thomas Lohr Captures Conformity By Jana Pijak | Published 2011-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/low-down-by-thomas-lohr References: [thefashionisto](http://thefashionisto.com/low-down-by-thomas-lohr-for-sleek-magazine/) & [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/12/editorial-sleek-magazine-fallwinter.html) The Sleek magazine editorial 'Low-Down' by Thomas Lohr captures models Charlie Isherwood, Danny Reed, Jack Wright, Jake Shortall, Matt King and Sid Charity in this stark and stoic pictorial for the publication's latest issue. This edgy editorial features a plaid-rich wardrobe of [workwear-inspired styles](https://www.trendhunter.com/trends/beams-plus-fw25). The boys look like they raided their dad’s closet with styling by Julian Ganio. In addition to mad plaids, the wardrobe includes [pleated tweed trousers](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers), printed dress shirts and striped pajamas. The in-studio photographs are minimalist and capture expressions and characters more then they do clothing. The models are edgy, each sporting a shaved head and intricately inked tattoos. The Low-Down by Thomas Lore is a stoic shoot with a dark concept. Conformity is emphasized and brought forth in a fashion-forward way. The distinctive styling features looks from [Woolrich](https://www.trendhunter.com/trends/woolrich-bering-down-jacket) Woolen Mills, Dr. Martens, Ralph Lauren and others. Image Credit: [Thomas Lohr](https://www.thomaslohr.com/) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Plaid-inspired Fashion:** The increasing popularity of fashion featuring plaid patterns creates opportunities for disruptive innovation in the textile and garment manufacturing industries. - **Minimalist Photography:** The trend towards minimalist photography in fashion editorials creates opportunities for disruptive innovation in the photography and publishing industries. - **Edgy Model Styling:** The trend towards edgy and distinctive model styling creates opportunities for disruptive innovation in the beauty and fashion industries. ### Sectors Adopting This - **Textile Manufacturing:** Textile manufacturers can capitalize on the trend towards plaid-inspired fashion and develop new fabrics and materials to meet the demand. - **Fashion Retail:** Fashion retailers can take advantage of the trend towards edgy and distinctive model styling to differentiate their brands and attract younger, fashion-forward consumers. - **Photography and Publishing:** There is opportunity in the trend towards minimalist photography in fashion editorials, graphic designers can create unique and innovative publishing design using minimalist approach. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)