# Lite Protein-Rich Ice Creams Pints of Low Cow Lite Ice Cream Boast Under 300 Calories By Laura McQuarrie | Published 2017-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-cow-lite-ice-cream References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/06/New-on-the-shelves-0623/Kroger.aspx?TipID=4) & [simpletruth](http://www.simpletruth.com/products/) Simple Truth Organic recently added Low Cow [Lite](https://www.trendhunter.com/trends/ruroc-chrome-snow-helmet) Ice Cream to its lineup, offering a range of [small dessert pints](https://www.trendhunter.com/trends/halo-top-mixins) that all contain less than 300 calories per container. The all-new frozen treats are being launched in six fun flavors, like Lemon Cake and Vanilla Bean, with varieties like Birthday Cake and Sea Salt Caramel boasting the most calories. As well as being desirable for their low calorie content, the ice cream products also boast a [high amount of protein](https://www.trendhunter.com/trends/frozen-one). While consumers have had to turn to protein bars and shakes for a sweet source of on-the-go protein in the past, the food and beverage industries are now bursting with protein-rich cakes, brownies and other desserts that promise to satisfy and nourish all at once. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Protein-rich Desserts:** Opportunity for developing more protein-rich desserts such as cakes, brownies, and cookies that satisfy consumers' sweet cravings while also providing a good source of protein. - **Healthy Frozen Treats:** Opportunity to create low-calorie and protein-rich ice creams and frozen desserts that cater to health-conscious consumers. - **On-the-go Protein Snacks:** Opportunity to innovate protein-rich snacks that are convenient for consumers to consume while on the go, such as protein bars, shakes, and pre-packaged desserts. ### Where This Applies - **Food and Beverage Industry:** Potential for introducing protein-rich desserts and frozen treats to cater to health-conscious consumers. - **Frozen Dessert Industry:** Opportunity for producing low-calorie and protein-rich ice creams and frozen desserts to meet the growing demand for healthier treats. - **Snack Industry:** Chance to develop on-the-go protein snacks that provide both convenience and a good source of protein for consumers with active lifestyles. ## Related on Trend Hunter - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/chocolate-cake-batter.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md) - [Cottage Cheese Ice Cream Pints](https://www.trendhunter.com/trends/smearcase.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md)