# One-Carb Tortillas Mr. Tortilla's Low-Carb Tortilla is Guilt-Free & Packed with Protein & Fiber By Laura McQuarrie | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-carb-tortilla References: [prnewswire](https://www.prnewswire.com/news-releases/mr-tortilla-introduces-the-first-and-only-1-carb-tortilla-this-summer-301092825.html) & [mrtortilla](http://www.mrtortilla.com) This summer, [Mr. Tortilla](https://www.trendhunter.com/trends/60calorie-gourmet-wrap) is introducing [low-carb tortillas](https://www.trendhunter.com/trends/fiesta-fit-wraps) that help to encourage healthy habits just in time for Taco Tuesday. The one-carb tortilla has the potential to appeal specifically to the keto community, as well as people who have struggled with guilt and poor eating habits during quarantine. With its one-carb tortilla, Mr. Tortilla is on a mission to "help people reclaim their post-quarantine bodies." The [crunchy, guilt-free multigrain tortilla](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas) comes in a small taco size that shares 15 calories, plus a well-balanced amount of protein and fiber. The tacos are strong yet flexible and are said to have a great crunchy texture when fried. While tacos are often double-layered to support mess-free eating, one of these compact and durable new tortillas is said to be sturdy enough on its own. Image Credit: Mr. Tortilla ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-carb Food:** Disruptive innovation opportunity: Develop low-carb alternatives for popular food products to cater to health-conscious consumers. - **Keto-friendly Products:** Disruptive innovation opportunity: Create innovative food products that align with the ketogenic diet trend and cater to the needs of the keto community. - **Healthy Snacks:** Disruptive innovation opportunity: Offer guilt-free and nutritious snack options to address the growing demand for healthier on-the-go food choices. ### Who This Affects Most - **Food Manufacturing:** Disruptive innovation opportunity: Incorporate new ingredients and manufacturing processes to produce innovative and healthier food products. - **Health and Wellness:** Disruptive innovation opportunity: Develop and market products that promote healthy eating habits and align with consumers' desire for improved well-being. - **Convenience Food:** Disruptive innovation opportunity: Redefine the convenience food market by introducing healthier and more nutritious options that are convenient to consume on-the-go. ## Related on Trend Hunter - [Low-Calorie Tortilla Collections](https://www.trendhunter.com/trends/60calorie-gourmet-wrap.md) - [Zero-Carb Keto Tortillas](https://www.trendhunter.com/trends/guerrero.md) - [High-Fiber Keto-Certified Tortillas](https://www.trendhunter.com/trends/zero-net-carbs-tortillas.md) - [Carb-Free Spinach-Made Tortillas](https://www.trendhunter.com/trends/mission-zero-net-carbs-spinach-tortillas.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Low-Carb Egg Wraps](https://www.trendhunter.com/trends/egg-wraps.md) - [Flexible Low-Calorie Tortillas](https://www.trendhunter.com/trends/extra-thin-tortillas.md) - [Sweet Grain-Free Tortilla Wraps](https://www.trendhunter.com/trends/egglife-sweet-cinnamon-egg-white-wraps.md) - [Low-Carb Protein Flatbreads](https://www.trendhunter.com/trends/heylo.md)