# Online-Exclusive Low-Calorie Spritzers Loverboy Spritz is Low in Calories & Boasts No Added Sugar By Laura McQuarrie | Published 2020-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-spritzer References: [prnewswire](https://www.prnewswire.com/news-releases/loverboy-launches-a-refreshing-twist-on-the-classic-spritz-301043653.html) & [drinkloverboy](http://www.drinkloverboy.com) Better-for-you beverage brand [Loverboy](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea) is introducing a new low-calorie spritzer called Loverboy Spritz that's free from added sugar and ready to drink. The refreshing beverage was created to put a [new spin on the traditional spritz](https://www.trendhunter.com/trends/funkin-spritz), especially as consumers are looking for options that aren't overly sweet or artificial. Appealing to the health-conscious consumer, the Blueberry Lemon flavor is designed to taste like a freshly shaken cocktail with notes of berry, basil and zesty citrus, all with just [100 calories](https://www.trendhunter.com/trends/this-is-skinny). Notably, Loverboy Spritz is exclusively sold online and offers an easy way for people to enjoy the experience of a healthier refreshment at home that only has two grams of sugar. Image Credit: Loverboy ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Beverage Alternatives:** Creating more low-calorie beverage options can disrupt the traditional sugary drink market and appeal to health-conscious consumers. - **Online-exclusive Beverage Brands:** Focusing on online sales and direct-to-consumer distribution allows brands to reach a wider audience and offer unique products like Loverboy Spritz. - **Refreshing Ready-to-drink Cocktails:** Developing convenient and tasty ready-to-drink cocktails with natural flavors can tap into the growing demand for convenient, but healthier, alcoholic beverage options. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore creating low-calorie and online-exclusive products to cater to health-conscious consumers and expand their customer base. - **Online Retail Industry:** Online retail platforms can take advantage of the growing demand for specialty beverages by offering a wide range of online-exclusive low-calorie spritzers and other innovative drinks. - **Alcoholic Beverage Industry:** Alcoholic beverage companies can capitalize on the trend of ready-to-drink cocktails by developing refreshing and low-calorie options to cater to consumers seeking convenience and healthier choices. ## Related on Trend Hunter - [Effervescent Hard Tea Drinks](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea.md) - [Cranberry Canned Cocktails](https://www.trendhunter.com/trends/cranberrykissed-canned-cocktail.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Botanical Cocktail-Like Refreshments](https://www.trendhunter.com/trends/optimist-cali-spritz.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Transparent Ingredient Spritzers](https://www.trendhunter.com/trends/spritz-society.md) - [Citrusy Hard Teas](https://www.trendhunter.com/trends/loverboy-1.md) - [RTD Retro-Classic Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)