# Juicy Low-Calorie Seltzers LandShark Seltzers are Bursting with Flavor from Real Fruit Juice By Laura McQuarrie | Published 2021-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-seltzers References: [newswire](https://www.newswire.ca/news-releases/finally-a-seltzer-with-some-teeth-introducing-landshark-seltzer-880035733.html) & [waterloobrewing](https://waterloobrewing.com) Waterloo Brewing is introducing refreshing low-calorie seltzers made with real fruit juice: tropical Pineapple Mango, tangy Lemon Lime and sweet Cherry Peach. [LandShark](https://www.trendhunter.com/trends/karisma-hotels-resorts) Seltzer boasts just 90 calories per each 335 ml can and 4% ABV. The light and flavorful thirst-quenching seltzers appeal to those who are looking for a sippable refreshment on hot summer days. All of the new flavors can be found within the LandShark Seltzer Mixer Pack, which shares a dozen of the bold and fresh beverages, and they specifically speak to those who are looking for [better-for-you refreshments](https://www.trendhunter.com/trends/spindrift-soda). LandShark Seltzers are fizzy, fruity and as described by Kim Mannerow, Director of Marketing, "Let's just say they've got some teeth." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-calorie Fruit Seltzers:** There is a trend for low-calorie seltzers with real fruit juice flavorings. - **Mixer Packs:** The popularity of mixer packs has been growing as consumers look for variety and convenience. - **Better-for-you Beverages:** As consumers become more health-conscious, they look for beverages that fit their lifestyles, like low-calorie seltzers with real fruit juice flavors. ### Who This Affects Most - **Beverage:** The beverage industry can innovate by creating more low-calorie seltzers with real fruit juice flavors to meet the demand of health-conscious consumers. - **Packaging:** Innovative packaging solutions for mixer packs can enhance convenience and encourage more sales. - **Retail:** Retailers can take advantage of the trend for better-for-you beverages by featuring low-calorie seltzers with real fruit juice flavors prominently in stores. ## Related on Trend Hunter - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Tropical Fruit-Flavored Seltzers](https://www.trendhunter.com/trends/new-belgium-fruit-smash.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [Flavor Fusion Seltzers](https://www.trendhunter.com/trends/white-claw-surf.md) - [Pineapple Tequila Seltzers](https://www.trendhunter.com/trends/hornitos-tequila-seltzers.md)