# Low-Calorie Popcorn Snacks Smartfood's Smart50 Shares Just 50 Calories Per Cup By Laura McQuarrie | Published 2019-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-popcorn References: [prnewswire](https://www.prnewswire.com/news-releases/smart50-pops-into-fall-smartfood-popcorn-launches-new-snack-at-just-50-calories-per-cup-300934695.html) & [smartfood](https://www.smartfood.com/) Smartfood Popcorn is making it easier than every for people to enjoy [ready-to-eat, low-calorie popcorn snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn) with the introduction of Smar50. Smart50 is a better-for-you snacking solution that's packed with flavors like [White Cheddar](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn) or Sea Salt and only 50 calories per cup or less. This low-calorie popcorn snack was created to help people indulge in a snack that they can feel good about, all without having to make compromises when it comes to the format or flavor of the product. The snack is made with [100% whole grain popcorn](https://www.trendhunter.com/trends/manomasa-popped-corn-chips) and contains no artificial flavors or preservatives. Fans of Smartfood will also notice that the new products are paired with a fresh new design with a flat, pop art feel that's clean, vibrant and modern. For on-the-go snacking, Smart50 is sold in both five- and six-ounce bags. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 60% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Low-calorie Snacks:** The introduction of Smar50 is a clear disruptive innovation opportunity for food companies to explore the low-calorie snack category. - **Better-for-you Snacks:** Smart50 demonstrates an opportunity for innovation in creating better-for-you snacks that pack in tasty flavors and better nutritional value than traditional snacks. - **Whole Grain Snacks:** As consumers become more health-conscious, there is potential for disruptive innovation in the whole grain snack category to deliver healthier snack alternatives with high-quality ingredients. ### Who This Affects Most - **Snack Food Industry:** The introduction of Smart50 presents a potential opportunity for companies in the snack food industry to develop low-calorie snack alternatives that appeal to health-conscious millennials. - **Healthy Food Industry:** Smart50 also presents an opportunity for disruptive innovation in the healthy food industry to create better-for-you snacks that are both tasty and nutritious. - **Popcorn Industry:** Smart50's use of whole grain popcorn highlights an opportunity for companies in the popcorn industry to focus on creating healthier snack options with more natural ingredients. ## Related on Trend Hunter - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Naturally Flavored Popcorn Treats](https://www.trendhunter.com/trends/smartfood-doritos.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Airy Savory Flavor Snacks](https://www.trendhunter.com/trends/sour-cream-onion-puffcorn.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md)