# Hoppy Low-Calorie IPAs Goose Island Beer Company's So-Lo is Low in Alcohol and Calories By Laura McQuarrie | Published 2020-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-ipa References: [adweek](https://www.adweek.com/brand-marketing/anheuser-busch-adds-4-beers-to-growing-low-alcohol-portfolio/) & [gooseisland](https://www.gooseisland.com/so-lo) So-Lo is a new low-calorie IPA from Goose Island Beer Company with just 3% ABV. The light gold-colored beer was created with plenty of hoppy flavors, plus aromatic citrus and herbal notes and just a hint of bitterness. This light new low-ABV option may be appealing as a low-calorie alternative to Goose Island Beer Company's six-time medal-winning flagship IPA, which comes in at 5.9% ABV, and also boasts full-bodied flavor with bright citrus aromas and a bold hop finish. Goose Island Beer Company's So-Lo is one of the newest no- and low-alcohol beers (NABLAB) that's been created to serve the consumer-led movement of drinking less alcohol or abstaining from it entirely. Image Credit: Goose Island Beer Company ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Ipas:** Opportunity for breweries to tap into the growing demand for low-calorie beers with flavorful IPAs. - **No- and Low-alcohol Beers:** Creating innovative and tasty non-alcoholic and low-alcohol beers to cater to the increasing number of consumers seeking to reduce their alcohol consumption. - **Health-conscious Beverages:** Developing healthier beverage options, such as low-calorie IPAs, that align with consumers' desire for lighter and more health-conscious choices. ### Sectors Adopting This - **Craft Beer:** Craft breweries can leverage the demand for low-calorie IPAs by introducing their own versions, appealing to health-conscious beer enthusiasts. - **Alcoholic Beverages:** Within the alcoholic beverages industry, exploring and investing in the production of non-alcoholic and low-alcohol beers can open up new market opportunities and cater to changing consumer preferences. - **Health and Wellness:** The health and wellness industry can collaborate with breweries to develop and promote low-calorie IPAs, tapping into the growing trend of healthier beverage choices. ## Related on Trend Hunter - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md)