# Low-Calorie Calming Sparkling Drinks TRIP's Calming Sparkling Drink Launches Its Global Campaign By Adam Harrie | Written with AI assistance | Published 2026-09-16 | Beverages, Spirits & Alcohol Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-calming-sparkling-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/kendall-jenner-stars-in-trips-global-tv--billboard-campaign-alongside-joe-jonas-and-tiktok-star-madeline-argy-302880505.html)  TRIP is a low-calorie, calming sparkling drink made by TRIP and infused with [magnesium and botanicals](https://www.trendhunter.com/trends/magnesium-gummies), featuring a global TV and billboard campaign fronted by Kendall Jenner alongside Joe Jonas and Madeline Argy. The product positions itself as a beverage that helps consumers find brief moments of calm amid daily chaos with a fizzy, botanical-forward formula. The commercial uses playful vignettes that send each talent to a stylized "happy place" after a sip: Joe surrounded by puppies, Madeline finding balance in a party scene, and Kendall reclining in a surreal sunset seascape. The campaign coincides with the trio joining as equity shareholders, a $550m valuation for the brand and TRIP's availability across major retailers as it tracks toward $200m in 2026 revenue. TRIP is pitched as an [alcohol-alternative evening option](https://www.trendhunter.com/trends/mingle-mocktails-1) and a social lubricant for people who want to unwind without booze, making calm more accessible in cans. As a better-for-you sparkling beverage in the new "[calm in a can](https://www.trendhunter.com/trends/charm-social-tonic)" category, it offers a sensory ritual and a clear functional benefit for consumers seeking nonalcoholic ways to reset. Image Credit: TRIP ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 94% | Activity: 78% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Beverages, Spirits & Alcohol](https://www.trendhunter.com/beverages-spirits-alchohol) ## Key Themes ### What's Driving This Trend - **Calm-in-a-can Beverages:** Functional sparkling drinks are carving out new shelf space by combining relaxation cues, low-calorie formulas, and convenient rituals for consumers seeking accessible stress relief. - **Celebrity Equity Campaigns:** Star-backed ownership models are reshaping beverage marketing by blending cultural influence, investor credibility, and mass-media visibility into brand acceleration. - **Alcohol-alternative Social Rituals:** Nonalcoholic drinks with mood-focused benefits are expanding evening consumption occasions for consumers who want social ease without traditional alcohol. ### Who This Affects Most - **Functional Beverages:** Magnesium, botanicals, and sensory positioning are creating premium product opportunities within drinks that promise targeted wellness benefits. - **Nonalcoholic Drinks:** Sober-curious consumption patterns are widening demand for sophisticated alternatives that deliver adult social experiences without intoxication. - **Wellness Marketing:** Emotion-led campaigns are turning everyday stress management into a lifestyle category where brands can link mental wellbeing with mainstream retail appeal. ## Related on Trend Hunter - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [High-Dose Relaxation Beverages](https://www.trendhunter.com/trends/launched-calm-water.md) - [Functional Mood Drinks](https://www.trendhunter.com/trends/peak-moods.md) - [Functional Sparkling Beverage Expansions](https://www.trendhunter.com/trends/chill-spritz.md) - [Magnesium-Infused Vegan Seltzers](https://www.trendhunter.com/trends/trip-lightly-sparkling-adaptogen.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md) - [Sleep-Supporting Drink Powders](https://www.trendhunter.com/trends/dream-blend.md) - [Alcohol-Free CBD Beverage Menus](https://www.trendhunter.com/trends/the-alchemist-and-trip.md) - [Magnesium-Infused Mango Drinks](https://www.trendhunter.com/trends/tropical-mango-drink.md)