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# 99-Calorie Lagers
Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'

By Laura McQuarrie | Published 2018-05-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/low-calorie-beer
References: [prnewswire](https://www.prnewswire.com/news-releases/ghost-train-brewing-company-releases-99-calorie-light-lager-300655088.html) & [ghosttrainbrewing](http://www.ghosttrainbrewing.com/)

[Ghost Train Brewing Company](https://www.trendhunter.com/trends/ghost-hard-seltzer) recently launched a low-calorie beer by the name of 'Light Lager,' which is packed with full-bodied flavor. The less-filling lager comes in at just 99 calories, 4% ABV and five carbs, making it a light new option for the summer.

The Light Lager from Ghost Train Brewing Company is being sold in six-packs through various retailers, but it is also available through select restaurants and bars in the Alabama area. The can boasts a refreshing white design, as well as an image of an illuminated lantern as a clever play on the name of the new [low-calorie lager](https://www.trendhunter.com/trends/pabst-light).

Bartenders, mixologists and brands are creating [low-alcohol drinks](https://www.trendhunter.com/trends/chilly-ones-beer) that simultaneously satisfy a consumer's desire to indulge responsibly and partake in well-balanced, healthy living.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 34% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Low-calorie Beers:** Opportunity to develop more low-calorie beer options that are full-bodied and flavorful.
- **Light Lager:** Creating light lagers with lower calorie counts and ABV percentages.
- **Healthy Living:** Meeting consumer demand for well-balanced, low-alcohol beverages that support healthy lifestyles.

### Who This Affects Most

- **Craft Brewing:** Craft breweries can explore new recipes and brewing techniques to produce low-calorie beers.
- **Beverage Retail:** Opportunities for retailers to offer a wider selection of low-calorie beers, including light lagers.
- **Hospitality:** Restaurants and bars can serve low-alcohol options to cater to health-conscious consumers.

## Related on Trend Hunter

- [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md)
- [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md)
- [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md)
- [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md)
- [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md)
- [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md)
- [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md)
- [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md)
- [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md)
